Coolest Marketing Case Study: The Difference Between $5mil and $100k on Kickstarter
- Thread starter Andrew Scherer
- Start date
There's a reason for that, if you donate at least $165 you get a cooler. It's no wonder so many people are donating.
Nest founder Tony Fadell made me think differently about investing into crowdfunded products when he noted that it usually takes at least 3 rounds of manufacturing to get it right. I saw a buddy's company go through this after reaching their $100k goal, and it seemed like a nightmare.
Crowdfunding sites like Kickstarter will probably remain just another source of entertainment to me.
Crowdfunding sites like Kickstarter will probably remain just another source of entertainment to me.
