Conversions: PPC vs. Organic Listings

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kyleirwin

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Jun 25, 2006
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From what I've seen, the organic listings draw more links than the PPC ads. But which convert better? Any links to specific tests would be appreciated.
 


For the sites I look after, PPC converts better than organic, but it is marginal.

I guess the thing about PPC is you can cover a lot more keywords though.
 
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