Content Network: Not Getting Impressions

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Derek Pankaew

Derek Pankaew

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Mar 10, 2009
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Hey Guys,

So I've started getting traffic on my Content Network bids. But I'm getting about 50 impressions a day ... On terms like "Chapter 13" and "Loan Modification."

I have a hard time believing bankruptcy and loan mod gets that little traffic.

Currently bidding $0.47 cents, avg position is 3-4.

Any idea why I'm getting so little impressions or how I could improve it?

Here are the keywords I'm using. Basically pulled right out of Google Keyword Tool. According to Amit (superaffiliatemindset) the best way to go is 30 - 200 loosely grouped keywords per ad group, which is how I structured mine.

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Code: 
a loan modification
about loan modifications
bank loan modification
best loan modification
countrywide loan modification
do it yourself loan modification
doing loan modifications
federal loan modification
free loan modification
get loan modification
home loan modification
home loan modifications
home loans modification
home mortgage loan modification
in loan modifications
information on loan modification
lender loan modification
loan mod
loan modification
loan modification agreement
loan modification approval
loan modification bankruptcy
loan modification ca
loan modification calculator
loan modification center
loan modification com
loan modification companies
loan modification company
loan modification foreclosure
loan modification guidelines
loan modification help
loan modification how to
loan modification information
loan modification letter
loan modification process
loan modification program
loan modification programs
loan modification rates
loan modification services
loan modification terms
loan modifications
loan modifications of
loan modifications work
loan mods
loan rate modification
loans modifications
modification of loan
mortage loan modification
mortgage loan modification
subprime loan modification
Code: 
adam goodman chapter 13
after chapter 13
after chapter 13 bankruptcy
arizona chapter 13
bankruptcy and chapter 13
chapter 11-13
chapter 13
chapter 13 assets
chapter 13 attorney
chapter 13 attorneys
chapter 13 automatic stay
chapter 13 bancruptcy
chapter 13 bankrupcty
chapter 13 bankrupcy
chapter 13 bankrupsy
chapter 13 bankrupt
chapter 13 bankruptcies
chapter 13 bankruptcy
chapter 13 bankruptcy assets
chapter 13 bankruptcy attorney
chapter 13 bankruptcy attorneys
chapter 13 bankruptcy code
chapter 13 bankruptcy court
chapter 13 bankruptcy creditor
chapter 13 bankruptcy discharge
chapter 13 bankruptcy discharged
chapter 13 bankruptcy dismissal
chapter 13 bankruptcy dismissed
chapter 13 bankruptcy exemptions
chapter 13 bankruptcy faq
chapter 13 bankruptcy filings
chapter 13 bankruptcy florida
chapter 13 bankruptcy foreclosure
chapter 13 bankruptcy form
chapter 13 bankruptcy forms
chapter 13 bankruptcy information
chapter 13 bankruptcy law
chapter 13 bankruptcy laws
chapter 13 bankruptcy lawyer
chapter 13 bankruptcy lawyers
chapter 13 bankruptcy payment plan
chapter 13 bankruptcy petition
chapter 13 bankruptcy plan
chapter 13 bankruptcy questions
chapter 13 bankruptcy rules
chapter 13 bankruptcy texas
chapter 13 bankruptcy trustee
chapter 13 bankruptcy trustees
chapter 13 bankruptsy
chapter 13 bankrupty
chapter 13 court
chapter 13 creditor
chapter 13 creditors
chapter 13 debt
chapter 13 debtor
chapter 13 debts
chapter 13 discharge
chapter 13 discharged
chapter 13 dismissal
chapter 13 dismissed
chapter 13 exemptions
chapter 13 faq
chapter 13 filed
chapter 13 filing
chapter 13 filings
chapter 13 foreclosure
chapter 13 form
chapter 13 forms
chapter 13 help
chapter 13 information
chapter 13 law
chapter 13 laws
chapter 13 lawyer
chapter 13 lawyers
chapter 13 payment plan
chapter 13 personal bankruptcy
chapter 13 petition
chapter 13 plan
chapter 13 proof of claim
chapter 13 property
chapter 13 questions
chapter 13 reorganization
chapter 13 rules
chapter 13 standing trustee
chapter 13 stay
chapter 13 texas
chapter 13 trustee network
chapter 13 trustee website
chapter 13 trustees
chapter 7 13 bankruptcy
chapter 7 and chapter 13 bankruptcy
chapter 7 vs chapter 13 bankruptcy
declaring chapter 13
file chapter 13
file chapter 13 bankruptcy
filing chapter 13 bankruptcy
filing for chapter 13
filing for chapter 13 bankruptcy
florida chapter 13
georgia chapter 13
georgia chapter 13 bankruptcy
how to file chapter 13
how to file chapter 13 bankruptcy
motion to dismiss chapter 13
motion to dismiss chapter 13 bankruptcy
ohio chapter 13
ohio chapter 13 bankruptcy
personal chapter 13
refile chapter 13
southsiders chapter 13
tim truman chapter 13
 


I get 15,000+ clicks/day on content:

Do this:

1) Create 50-500 more ad groups with grouped terms

2) Use 20-50 keywords per adgroup.

3) bid $1.50-$2.50 (the reason you aren't getting impressions is because your bid is most likely too low for these competitive keywords)
 
f8L said:
I get 15,000+ clicks/day on content:

Do this:

1) Create 50-500 more ad groups with grouped terms

2) Use 20-50 keywords per adgroup.

3) bid $1.50-$2.50 (the reason you aren't getting impressions is because your bid is most likely too low for these competitive keywords)
Click to expand...

$1.50 to $2.50 on content network? Jesus christ. I doubt I could even get $1.50 to be profitable on Search, let alone content.

The payout for the offer I'm promoting is $12.50 for a 6 line form submit. At $1.50, I'd have to get a 12+% conversion to break even ...
 
Yep, you're going to need to bid higher for those kinds of competitive keywords - even on the Content N/W. Your ad may be showing in the top-4 Adsense positions, but you're not getting enough impressions at such a low bid price. Also work on getting your CTR up as high as possible during the first few days as Google may reward you with more impressions and possibly a lower average CPC.

Smart Pricing on the Content N/W is also a bit more extreme than on the Google Search N/W. You can eventually start nudging your bids down in small increments once you see where things settle out at. Just don't drop them too quickly and by too much or you risk killing your impressions.
 
Doesn't mean you'll pay $1.50/click. Just up your bid and watch what happens (real time tracking would help here). You can always reduce it if it gets out of hand.
 
looking for some loan mod offers. who has some (@ $20+)? i know clickbank has some, but not interested in them.
 
Another thing to do if you jack up your bid to start getting impressions (if you have your adgroups tightly themed as mentioned above), start immediately deleting or pausing the groups with a decent amount of impressions and little to no clicks after a day or so. Keep doing this, continue to optimize your adgroups and your QS should go way up and click costs come down (since it's based purely on CTR).
 
Diego: Right, got it. Good idea.

Jenzkc: There are a bunch of offers that pay out $20 plus. The only issue is a lot of them are just too much effort to fill out. They're 15 lines and require an address or a social security #. That'll kill your conversion rate IMO. I'd rather pick the $12.50 6 liner than a $20 15 liner.
 
If its loan modification(refi) you should be able to get a much much higher CPA. $12 is too low.

Like others said you bids are too low. I would try $1.50 if not $2 possibly more depending on what sites it hits. CTR, ect..

You are competing with places who most likely having closing power or live brokering so they can be making $50-$1000+ off each lead instaid your 12 bucks.
 
So the consensus is I pretty much need to be paying $1.00 + per click on content network and that the $12.50 offer probably isn't paying out enough .. ?
 
Derek Pankaew said:
So the consensus is I pretty much need to be paying $1.00 + per click on content network and that the $12.50 offer probably isn't paying out enough .. ?
Click to expand...

Pretty much. I'm currently competing with you for similar keywords for a similar offer on the CN. I started out bidding around $1.26 and I'm now down to around .89. I started on the Search N/W and min bids were over $3.00 for "foreclosure" keywords. CN campaigns take more patience, but if you can handle the initial losses, they can be tweaked into nice little campaigns.

Good luck.
 
having similar problems except that i start out bidding 2.00 on some mid competitive keywords, there nothing huge that 2.00 wouldnt cover, yesterday i started the adgroups and i got a lot of impressions and then couple hours later it stopped completely.
 
erifdekciw said:
having similar problems except that i start out bidding 2.00 on some mid competitive keywords, there nothing huge that 2.00 wouldnt cover, yesterday i started the adgroups and i got a lot of impressions and then couple hours later it stopped completely.
Click to expand...

That sounds like a CN Slap. Are you direct-linking to the offer? It is also possible that G doesn't like the offer. Check for any disapproved ads - I don't always receive the emails from them.
 
I'm having an issue of no impressions as well. I started a content network campaign two days ago, and that campaign has received impressions.

Last night I started a new campaign, and campaign2 bid on some of the same keywords that were in campaign1, but not many.

I have a decent daily spend budget and I'm bidding above 2.00 on each of my keywords, which I have around 350 spread throughout 13 ad groups. Also, all of the keywords have decent volume.

But so far, no impressions whatsoever on campaign2. The settings look the same between the two campaigns and they are both active, except campaign2 is not getting any impressions.

I am running text ads in both campaigns - does google need to approve those ads before they get impressions? Would the context of my ads mean they wouldn't run? I have two ads running in both campaigns, should I write more?
 
Sent google a message and immediately my campaign started getting impressions - go figure....

quick help please - how long should campaigns run with high bids on the content network before they can be lowered?
 
Hey Guys,

Thanks for all your help. I added a bunch of ad groups and raised my bids as per your advice and within 6 hours received 40,000 impressions. Thanks =)

My CTR was pretty shitty (0.03) so it's time for me to start weeding out sites and building my negative keyword list. I also paused all my text ads and decided to go with image ads only. Waiting for those to get approved now.

Question on Image Ads:

1) Does the "needs to stop being animated after 30 seconds" apply to animated GIFs, or only flash? Can you even stop an animated GIF?

2) Can I use "Click Here" in an animated GIF?

3) How long does it take to get approved?

Cheers,

- Derek
 
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