Alright, so my buddy has this campaign that he's running using banners and it's been getting around a 100% ROI for the past month. I wanted to see if I could create the same campaign and have it profit. He agreed to let me clone his campaign so I could run it for a little while. He gave me his login details and I copied the campaign exactly, with the same exact landing page and same offers from the same network, except I bid 1 cent higher. We left his campaign running as well.
The results: He kept his 100% ROI... I ran for 2 hours straight and ended up losing $225 with a $400 test. What I want to know is how this is even possible if I cloned his campaign exactly and ended up outbidding him by a cent. It makes no sense to me and actually is making me a bit pissed since it seems like I could have had a number of successful campaigns in the past but for some reason they failed. If anyone think they have an answer/solution to my problem let me know.
The results: He kept his 100% ROI... I ran for 2 hours straight and ended up losing $225 with a $400 test. What I want to know is how this is even possible if I cloned his campaign exactly and ended up outbidding him by a cent. It makes no sense to me and actually is making me a bit pissed since it seems like I could have had a number of successful campaigns in the past but for some reason they failed. If anyone think they have an answer/solution to my problem let me know.