Ok, just finished watching Jason's presentation there.
All I can really say is that it seemed to be a sales pitch. "Here are all these sites - look at how ebil they are! Here's why...(blah blah blah spam blah blah spam). But...never fear! There's a solution! It just so happens to be Mahalo."
Come on.
He reminds me of the kid who always got picked on and hassled, and then became a hall monitor.
"We have to protect our (cyber) environment!" Well, fine, if you want to live in fantasy land. What do you think happens when you drive down the average street in any town? "Oh, there's K-mart, McDonalds, a Denny's." You think all those signs are out there to look pretty? Sorry bud, that's 'spam,' right there in your Real Life back yard. It's called business.
All in all, I found the presentation to be quite vague/opaque, slamming (more successful) business models leading up to a slick little finish to plug Mahalo.