Hi,
I am in the midst of projects, so i missed this post.
Offers, whether your own or a 3rd party direct merchant or aff network one, can be divided into:
1) complementary
2) overlapping
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an overlapping offer is like for 2 products serving roughly the same function.
for example a diet pill, and a ultra diet pill with fiber.
A user will likely use one of those types of pills.
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a complementary offer is like a diet slimming belt and a diet pill, a user can use both items at the same time.
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my personal rule is that I run multiple complementary offers, keeping it to about 5-7 usually, to avoid giving too much choice and confusing the prospect.
imagine visiting a diet site and finding 20 choices...too damn confusing.
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think also in the sequence you present offers.
there's a temptation to present the offers with the highest payout, but i'd suggest offers with the highest possibility of conversion.
no sense getting a single $40 CPA lead, when you can convert many times that with a $5 offer.
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Ok, so can you promote competing offers?
sure you can.
let's look at the diet pill, and the ultra diet pill.
I'd promote the regular diet pill first, and maximize my conversions.
Then i'd promote the ultra diet pills to the people who got the diet pill (assuming i captured their leads into some sort of mailing list) and try to get them to switch to the premium product.
Hi Andrew, I just started a dieting blog (
Daily Apples Health News - A Real World Look At Health, Diets, And Staying Fit! if you want to see it).
I found a few APs that are high paying and (supposedly) high converting.
I'm putting the ads at the end of each post, and I'm doing my best to match the ad to the post as closely as possible.
However, I just read your post that offering the fewer choices to my traffic the better.
Would you (
OR ANYONE ELSE FOR THAT MATTER) mind telling me what you think of having multiple offers on the blog?
Thanks a lot!