Why do people say YPN's CTR is lower than AdSense's? You should all know that YPN calculates its impressions differently than AdSense. AdSense shows "real" impressions (i.e., page loads). YPN doesn't go by page loads, so its impression count is always higher, yielding lower CTR, which is just an imaginary number.
If you have 100 visitors to a site, 30 clicks and 1,000 impressions, obviously YPN will say your CTR is 30/1000 instead of 30/100. You can take into account that some users will refresh their browsers, but YPN's impression data isn't as accurate as Google's. I think YPN goes by how many ads you show. So if you have 3 ads in one ad block, YPN will say that's 3 impressions per page load, which isn't accurate.
Some one correct me if I'm wrong on the details, but we all know that YPN's impression counts aren't accurate.
If you have 100 visitors to a site, 30 clicks and 1,000 impressions, obviously YPN will say your CTR is 30/1000 instead of 30/100. You can take into account that some users will refresh their browsers, but YPN's impression data isn't as accurate as Google's. I think YPN goes by how many ads you show. So if you have 3 ads in one ad block, YPN will say that's 3 impressions per page load, which isn't accurate.
Some one correct me if I'm wrong on the details, but we all know that YPN's impression counts aren't accurate.