Man this is good feedback! Stuff I didn't even consider, so thanks.
Shit, seems like a hell of a lot of work for a big gamble, too much stuff out of my control really. And yeah, my contacts know the industry and those that don't are fast learners so I could see even the best of them cutting me out and creating a clone account and just pushing that.
The idea of the referrals is what hooked me in, but I can see a lot of it is smoke and mirrors so I will take this all with a grain of salt.