Every week there’s another AI tool, productivity app, marketing platform, or workflow promising to save hours.
But at some point, testing and connecting the tools becomes another job.
I’ve been trying to focus less on collecting software and more on whether a workflow actually gets something shipped: a useful page, a better campaign, a working feature, or a real customer result.
That’s also the problem behind a product I’m building, BrandForge — but I’m curious about the wider experience here.
What tool did you stop using recently because it added more complexity than value? And what’s one tool you genuinely couldn’t run your business without?
But at some point, testing and connecting the tools becomes another job.
I’ve been trying to focus less on collecting software and more on whether a workflow actually gets something shipped: a useful page, a better campaign, a working feature, or a real customer result.
That’s also the problem behind a product I’m building, BrandForge — but I’m curious about the wider experience here.
What tool did you stop using recently because it added more complexity than value? And what’s one tool you genuinely couldn’t run your business without?