Nope, saw the TV ad again tonight. Its the way they market the ad using a person made out of those twisty balloons, with the legs squeaking together. They're marketing it at people like this
Very, very true. Just training for a half-marathon taught me very quickly to release any previously-held inhibitions about manliness vs. rubbing vaseline on my nipples before running. It'll save you a lot of pain that you never, ever, ever thought you'd have to worry about.