So a reality television show has contacted an offline company of mine and wants us to donate a high-value item and install it for their show in exchange for some television time and exposure.
We would have to deliver and install the item, which we usually do on our products. The only problem is it's a 12 hour drive and we'd also incur expenses for at least one overnight stay, gas, food, paying our crew for installation labor and finding contractors down there with a backhoe and one to pour concrete. As of right now, we offered to provide one at our cost and for a delivery charge. We'd just be out our time and we're hella backed up right now, like 4-6 weeks currently. And they want us to be there in two weeks with a finished product.
The television show hasn't premiered yet, but is slated to premiere late August. From the research I've done, it looks like we'll be on the first episode.
My worries include getting very little or no tv time after editing and/or our company not getting any exposure except for a, "special thanks in the credits." Also, my biggest worry would be the television show getting cancelled before the first episode even airs.
My hope would be that we would get at least 20-30 seconds airtime and we'd be able to plug our website, at the very least. It would be picked up by many local media outlets (to the install site). I would also call up all the local (to me) news stations, newspapers, other circulations, etc. and notify them that we'd be on the show and hopefully get them to run a story.
This is a company we just started this year and our business is already booming out the roof and the business is seasonal. However, this year has been extremely busy for other dealers.
What are everybody's thoughts? As a new business, would it be worth risking around $4k for possible exposure like this?
We would have to deliver and install the item, which we usually do on our products. The only problem is it's a 12 hour drive and we'd also incur expenses for at least one overnight stay, gas, food, paying our crew for installation labor and finding contractors down there with a backhoe and one to pour concrete. As of right now, we offered to provide one at our cost and for a delivery charge. We'd just be out our time and we're hella backed up right now, like 4-6 weeks currently. And they want us to be there in two weeks with a finished product.
The television show hasn't premiered yet, but is slated to premiere late August. From the research I've done, it looks like we'll be on the first episode.
My worries include getting very little or no tv time after editing and/or our company not getting any exposure except for a, "special thanks in the credits." Also, my biggest worry would be the television show getting cancelled before the first episode even airs.
My hope would be that we would get at least 20-30 seconds airtime and we'd be able to plug our website, at the very least. It would be picked up by many local media outlets (to the install site). I would also call up all the local (to me) news stations, newspapers, other circulations, etc. and notify them that we'd be on the show and hopefully get them to run a story.
This is a company we just started this year and our business is already booming out the roof and the business is seasonal. However, this year has been extremely busy for other dealers.
What are everybody's thoughts? As a new business, would it be worth risking around $4k for possible exposure like this?
