AdWords sucks now, you don't need to wait until 2010 to realize that.
I'm reading articles everywhere saying more and more people are getting into AM, as it's close to recession proof for an industry (I call BS on that), but more importantly, people are learning the ABCs and teaching their grandparents and wives to do it, which sucks as well.
I have a feeling this will come to light at Ad Tech in NYC, I expect the crowds to be enormous, more than we're all probably expecting. Any grannies I see are getting whacked with their own cane.
i have to say im not worried at all by that. This is a business and you need a LOT of know how to pull it off successfully. Like in every industry, only a small % will make it big.