Adsense split testing

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patates

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Sep 19, 2011
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I created a similar thread in Traffic & Content section but I thought it would better if I ask you in this section since the topic is about split testing which, I believe, you have much more experience on testing.

I realized that I am being a huge fucking stupid by not doing Adsense testing on my sites. So I wrote a code that display every ad style equally. I continously create new styles of particular ads in Adsense. After around 10k impression for each style, I import stats to excel and pick the good ones. Then repeat.

The problem is there are infinite variations of styles. Border, title, bg, text, url color, border types...

I currently test one element at a time (i.e. bg: black versus bg: white). I feel like I should test 2 or more element simultaneously (i.e. bg: black, title: white versus bg: white title: red). So variations exponentially increase.

Plus

I am doing these ad creation and tracking manually. So it's getting harder.

My question is how would you handle this situation?
If its too broad,
1- Do you know ANY testing tools integrated with adsense?
2- Any general statistics or tools that can help me to select most profitable styles?
3- Anything you want to advise or suggest?


Ps: Instead of trolling, if you can actually help me I might show you some courtesy with a gift because I miss extra 4 or 5 figures of revenue this year by not doing a proper testing.
 


I can publish some of the test results if anyone interested. I see pretty interesting changes.
 
This is a good one indeed.

What I'm thinking of doing is (assuming you are using wordpress):

Make different copy of the theme, and in every copy do your changes but add a unique channelID. and every x days switch to a new template.

Besides that I have no idea, CTR theme has the ability to do some good split testing but the results are always the same (put all the ads above the fold heh).
 
Let me give some info about sites.

Not WP, I coded them. All in the same niche, established 3 or 4 years ago, authority sites.

There are 4 types of pages: home, tag, item info, item preview.

I'm an Adsense publisher. I'm testing style combinations to increase revenue/visit, ROI.
 
Find competitors(successful) in your niche who are using adsense. See what theyre doing, and do the same thing. Chances are that theyve already tested this stuff out and came up with the best choice
 
chiming in becuase i am the split test nazi: dont split test "every couple days" do it for 7 days straight, then switch. imo with pretty much every niche, traffic varies from day to day. dating better evenings and weekends, biz ops better mornings and weekdays etc.

if you switch to one theme and then to another you might see that the theme produced better results when in actuality the variable that is producing better results is the day of the week.

also, and this is a tad more obvious, but the theme/layout is equally or less important that the content within: text, header, headline call to action, etc. In this case we are talking about adsense so the goal is to make the content less important than the ad, whilst keeping user experience high.

good luck, great topic!
 
The basic idea is to display different Adsense formats at the same location simultaneously but randomly. [This is done using the random() function in Javascript that generates a number between 0 and 1 with equal probability]
 
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