Here's what has happened with the app....
I published this thing, targeted ads to it, shared it on reddit, shared it on competitors facebook groups even.. and people are hardly batting an eye at it. I feel the concept is there but the execution just isn't up to par on something - I don't know what it is. I mean I have an idea, and I'm redesigning based on those ideas.
Anyway, I don't know if it's ok to share the link here so I'll share it with anyone who'd like to see it for themselves. (Not trying to promote it, it appears to be failed idea or execution such idea, not in a hurry to get people signed up anymore).
People signed up but never return again.
Surely, there are things I could do better, like make it mobile friendly, but if the concept doesn't get people jazzed up then why bother? I want to drop a link somewhere and have people saying "Wow, this is super great!" and like and share it, like they do for other things that make them say wow!
Anyhow, I've started a re-design that I think will be much better and might gather a strong reaction from people. It'll take me probably 1/100th of the time to re-make it now that I have hella skills in this dept.