81% of customers read reviews before buying

[mkmyman]

Eight in ten online shoppers (81%) have read consumer-written product or retailer reviews when doing their holiday shopping this year, according to (pdf) a Nielsen Online holiday survey conducted in mid-December, reports Retailer Daily.

Customer reviews are an important research tool for online consumers, with 71% agreeing that consumer reviews make them more comfortable that they are buying the right product, Nielsen found.

FULL ARTICLE: Eight in 10 Online Holiday Shoppers Read Web Reviews

 

[mediastar100]

nice sig banner

 

[iJess]

I had a feeling the stats read something like that. I have a ton of reviews out there and the vast majority of them are making me money.

 

[Seoholic]

nice sig banner

OMG his .gif skillz suck lol

 

[iJess]

OMG his .gif skillz suck lol

Ha ha. It kind of reminds me of those subliminal affirmation programs that flash messages really quick on your computer screen. Is that what he's trying to do?...

 

[turbolapp]

nice sig buzz thread.

 

[greatcontent]

haha you may want to add a little more frames into your gif there

 

[tvkchaitanya]

great signature dude,and i agree with your topic.

 

[kblessinggr]

haha you may want to add a little more frames into your gif there

Hell, the popularity alone shows how effective its exposure is. (though will one actually convert?)

 

[bb_wolfe]

Someone Say NEW SIGNATURE?!

 

[Bofu2U]

Someone Say NEW SIGNATURE?!

I'll keep the quote from you in mine, thanks.

 

[affiliateguy]

it doesnt surprise me. Everyone reads reviews before buying just to make sure they arent buying crap. I dont blame them.

 

[xypichi]

I prefer to use a “reporter” style of review. This way, even if I don’t love the product, I can be honest about it which lends credibility to my other reviews.

 

[RDion12]

its true...

 

[riezioVL]

of course, consumers are spending money, reviews need to be read, even a couple of times to get money's worth

 

[ecigarette]

I might not buy if there are good reviews, but I definately won't buy if there are bad ones.

 

[trigatch4]

Last month, this is ecigarette.
Ecigarette, meet last month.