8-12 Year Olds

M

Mr Baconator

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May 27, 2011
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It seems I've tapped into a great niche that could literally get me hundreds of thousands of unique views within months. The thing is though, I've heard that kiddy traffic converts like crap.

What would you do to make cash out of it?

I was thinking of just slapping a content locker and letting them be my slave to complete like download offers but that doesn't seem like the best route to go.
 


Flash mmorpg's for kids (affiliate). The money comes from the kids getting addicted and buying tokens and items and stuff.
 
Unfortunately there aren't many things you can buy with UVs. 8-12 year olds don't have credit cards, and I wouldn't think 8-10 year olds have much leverage on their parents to borrow their card for an online purchase either. That rules out physical products for me.

8-12 year olds are curious. You have to think they click around without worrying about any kind of virus/spyware repercussions, which pretty much leaves you to create anything that you think they'll find click worthy. You made a good point about their short attention spans, so you're going to want to trigger the action and move on as soon as possible.

The only thing I'm thinking of that meets this is AdSense. You'll have a slight edge in some of the younger kids may not be able to differentiate ads from content. Placement will be everything.

I hope some of this made sense, it's 4 AM, I have to go to bed.
 
Staccs said:
Unfortunately there aren't many things you can buy with UVs. 8-12 year olds don't have credit cards, and I wouldn't think 8-10 year olds have much leverage on their parents to borrow their card for an online purchase either. That rules out physical products for me.

8-12 year olds are curious. You have to think they click around without worrying about any kind of virus/spyware repercussions, which pretty much leaves you to create anything that you think they'll find click worthy. You made a good point about their short attention spans, so you're going to want to trigger the action and move on as soon as possible.

The only thing I'm thinking of that meets this is AdSense. You'll have a slight edge in some of the younger kids may not be able to differentiate ads from content. Placement will be everything.

I hope some of this made sense, it's 4 AM, I have to go to bed.
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Made perfect sense, I don't think they'll want to buy in game stuff unless they absolutely get their parents to buy stuff for them but this involves way to much time to do and it's not cash at hand for me so I guess Adsense is possible.

I mean content gateways with game downloads seems okay for me, as they'll probably just blindly download it and be more than happy for the free games that come along.
 
IME, leadgen gaming often doesn't like ages that low because they usually result in poor premium item purchase quality but the download games would work. Adsense is clearly an option with this demo even though monetization via CPA is preferable for most other demo's. You can always split test adsense vs various cpa offers in the adblock if this is a website you own you're talking about and see which gives you a higher ecpm. Sometimes you can get them to put in their parents cell (or theirs if they have one) for mobile but it sometimes result in high % chargebacks if the parents find out, if your traffic is purely super young. Of course that's probably what tons and tons of mobile results in regardless so advertisers are used to it. Anyways, if female the stardoll offers and various other clothing offers might work too, the various female centric ppv spyware DL offers. Downloads are prolly your best bet CPA wise all said. Content locking might work nice but some of the offers that are needed to complete might be too multi step or too involved for little kids and they might abandon it. Test it out. Hundreds of thousands of uniques a month is aiming pretty high but if you can get that, easy bank.
 
dubbyah said:
IME, leadgen gaming often doesn't like ages that low because they usually result in poor premium item purchase quality but the download games would work. Adsense is clearly an option with this demo even though monetization via CPA is preferable for most other demo's. You can always split test adsense vs various cpa offers in the adblock if this is a website you own you're talking about and see which gives you a higher ecpm. Sometimes you can get them to put in their parents cell (or theirs if they have one) for mobile but it sometimes result in high % chargebacks if the parents find out, if your traffic is purely super young. Of course that's probably what tons and tons of mobile results in regardless so advertisers are used to it. Anyways, if female the stardoll offers and various other clothing offers might work too, the various female centric ppv spyware DL offers. Downloads are prolly your best bet CPA wise all said. Content locking might work nice but some of the offers that are needed to complete might be too multi step or too involved for little kids and they might abandon it. Test it out. Hundreds of thousands of uniques a month is aiming pretty high but if you can get that, easy bank.
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Thanks. Mobile is also another thing I've been considering because it seems if kids these day can access the internet, then they have access to a cell phone.

All in all I'll be split testing everything, if anyone has some ideas or something interesting they'd want me to try out then just post it.
 
If you're creating something unique on your site, you can do a membership offer. $2 per month or something cheap enough the parents don't mind. You'd have to convince the kid to beg his parents for the membership, though, so that's a bit tough.

If you take a far-back view, kids have a tremendous influence over purchases their parents make. The trick is making the sign-up or purchase something easy enough that the kid can convince the parent to fill out the form in the moment. A cell phone might be something the kid wants, but they will look at pictures all day long without ever doing anything about it since it's a "big decision" not an instant gratification sort of thing.
 
As a father of 2 boys that have grown up online, the kids will make their parents life hell if they REALLY want to buy something online. And I have boys, the fathers of girls are screwed as they will do whatever it takes as I have seen with my friends.

Do not be afraid to put something up that will require a purchase for the age group. You will be able to monetize it.
 
Users by age on one of my sites:

4uat7m.jpg


Profit by user age:

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8-12 year old are worthless. Pretty sure they cost me more in bandwidth, than I make out of them.

FWIW, monetization is mobile and credit card. Most users are US and female.

At 13, I've not had one single sale. Mobile is the only revenue I get from 14-15. It's 50/50 between CC and mobile for 16,17,18, while 19 uses mobile a lot (probably just got their first job?). At 20, they all get credit cards, and mobile drops off the radar.
 
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I've been in a few niches where the demo is way too young to buy stuff and I had to rely on hitting the parents with my pitch just as much as kids.

As above, you'd be surprised what lengths parents will go to in order to keep their kids occupied with something, anything that's safe and keeps them out of trouble. If it has an educational element it's easier to convert them than you may think.

membership sites, software, educational tools, kids books/stories/audiobooks, games, etc. and remember you're pitching the parents just as much as the kids.
 
Home | Pinball Publisher Network

Pinball pay per install. Yeah that's a referral link, I'd appreciate it if you used it. There are other PPI programs out there and pinball is the best one as far as I know. I have a site that is all kids, check the site stats, demo stats, and my earnings to see what is possible. Keep in mind this is only a few thousand unique visits a day. Sure there are probably some people that do better but it seems pretty good to me. Kid traffic isn't all that bad if you know what the heck you are doing and hopefully this proves it a bit. Whatever they are there to get, make them install the PPI software to get it. Same as those content unlockers but I feel this performs a lot better in my experience. There's a good reason you see those playpickle game ads Everywhere, kids install whatever you ask them to.

URofe.jpg


SMlEz.jpg


payout.jpg
month is only half over so far. They only really pay for installs in tier 1 countries like US, UK, CAN and I get a lot of foreign traffic to so that is why the installs are so high and the payout seems so low.
 
Insomniac said:
You're only getting 26c/install? Seriously?
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Here is why:

countries.jpg


I guess if I wasn't lazy I could get a script to redirect those non-paid countries to something else but would it even be worth it? If it isn't going to be doing a few hundred bucks extra a month, I am not even going to bother messing with trying to get a good geo redirect going.
 
Insomniac said:
You're only getting 26c/install? Seriously?
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Do you know of a better PPI program that pays for that foreign traffic and will give me $1+ on us and uk installs? Loudmo sucks or shaves horribly and every time I test with them I only end up getting like 40% or less of what pinball reports even when Loudmo accepts more countries.

I have also tested a couple of the popular content unlocker networks as well and could not get results close to what pinball reports either.

Sorry for the double post it would not let me edit.
 
penguinbc said:
Do you know of a better PPI program that pays for that foreign traffic and will give me $1+ on us and uk installs? Loudmo sucks or shaves horribly and every time I test with them I only end up getting like 40% or less of what pinball reports even when Loudmo accepts more countries.

I have also tested a couple of the popular content unlocker networks as well and could not get results close to what pinball reports either.

Sorry for the double post it would not let me edit.
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The most you'll be able to get for those Asian countries is $0.01-0.05/install and usually it'll be with a sketchy/fly-by-night PPI company.

But if you're making $0 on those countries anyways there's no money to risk by sending those installs from shitty paying countries to a less reputable company that will pay for them.
 
Please don't take this personally, but I hope you all die in a fire.

Although on another note - thanks, for reminding me that when my kid is old enough to want Internet access, I'll be installing a gateway firewall in a locked box that's whitelisted sites only.

I already have this policy with my wife and shit she's allowed to install on her own PC. It's cut down my support workload by about 90% as it's solved the spyware/bloatware problem. She complained at the start cos I don't let her use things like quicktime, but she got used to it eventually.

:D
 
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