500K competition - how to measure?

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amateursurgeon

amateursurgeon

Hot Metal and Methedrine
Apr 2, 2007
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The Uncanny Valley
Ok, so I should know this by now....

I've seen a general guidance of going for niches with less than 500K competition when you start out using SEO.

One question is that measured against phrase match ie "x-rated chicken costumes" or broad match - x-rated chicken costumes?
 


Everyone has their own method for this. Some use variations of the intitle / inurl operators and others just put the phrase in quotes.

It's my opinion that competition is irrelevant without a estimated traffic ... and I want my competition to be based on links not keyword stuffing.

I'm a fan of using volume from the adwords tool using exact matches and then hitting results 4, 5 & 6 using yahoo explorer and then averaging the direct links to the ranking page. Duplicate that over a few thousand related niche phrases and you'll easily find some $$$ keywords that you can rank for in your sleep.

In conclusion, who cares how much competition you have if it's just a bunch of rookies that have "make monies online" in their title tag. I want to know how many pros there are shooting for the phrase. Anyone can keyword stuff some <hx> tags but almost no noob will follow through with even a dozen direct links to the page.
 
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Maitiú said:
Broad Match.
Click to expand...

Strange, I was taught that it would be "x-rated chicken costumes" in his case. Since with x-rated chicken costumes; you would have listings for sites that aren't geared towards that exact phrase; so they aren't really that much of a competition. While the "x-rated chicken costumes" sites, have a focus on that exact phrase and are your competitors.
 
ROIShareTeam said:
Strange, I was taught that it would be "x-rated chicken costumes" in his case. Since with x-rated chicken costumes; you would have listings for sites that aren't geared towards that exact phrase; so they aren't really that much of a competition. While the "x-rated chicken costumes" sites, have a focus on that exact phrase and are your competitors.
Click to expand...


You are correct, I misunderstood the intial question. You need to look at exact phrase competition to understand ranking for your primary keyword, sorry I was in PPC mode.
 
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