Established site dropped from #3 to #90

poisonsembrace

New member
Nov 22, 2009
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Maybe someone can shed some light on why my site dropped from #3 to #90 in the space of a week. I'm not panicking, I've not been involved long enough with running websites to be able to rely on experience as of yet (almost a year to go on) so I'm just trying to grasp what's going on.

The site was launched in September 2009. I've updated it with original content for the past 8 months.

Over the past 8 months I've grown the site and it's gone from a page 3-4 ranking to the top 10 in the past 3-4 months. In a 3-4 month period it's gone from rank 10, to 9, to 8 and was sitting in 5 or 6 for the past month.

Over the past month there has been a lot of dancing, multiple times a day. The entire top 10 was constantly changing but the top 3 still dominated although they switched positions amongst each other a few times. Most of the sites are 5 years + in age, very little onpage SEO and beatable backlinks. I don't expect to rank #1 for quite some time but this move has really thrown me.

About 2 weeks ago the dancing stopped and my site moved to number 3.

My website runs a free service and I always intended to launch a premium service when the site ranked in the top 3.

The changes I've made in the past 2 weeks are (after it hit 3rd):

1) Changed from a free wordpress theme to Thesis 1.7 so I could redesign the layout and make it look far more appealing. No links were changed and the wordpress structure remained the same.

2) Launched premium service. The page links to a paypal subscription.

The amount of pages google has indexed has not changed, the site is a PR4 and Webmaster tools don't display any errors.

It's been about 5 days now since the site was moved out of 3rd and the top 10 back to #90. It's been around before but never for this long or this far down.

Any ideas?
 


Im gonna go with the change to premium service/link to paypal. You possibly have some verbage (text, links) that the googlebot has misinterpreted as affiliate information and thinks you are a middleman for your service, not the original provider. Just a hunch- but they do this shit non stop. G hates affiliates (middlemen). Period.
 
Might want to look at what thesis changed with your meta data, head format, etc.... I know google says they don't use meta data - but baloney :)

Might have a confilct with a seo plugin and have two "page titles" and other crazy stuff going on.

Really go over the source code of your pages. Maybe use one of those "what does google see" things as well.

But probably just big changes at once and google re-evalutated you and found you weren't as special as they thought. Give it some tender link loving and some extra content and give it a few weeks and google may find you lovely and want to dance with you again.
 
Something else that I forgot about...

I copied my site across to another domain so I could re-design it without messing with the original site until the change was ready to go live. Of course now I realise I forgot to remove that copy once I was done with it (although it was set to no-index).

Could that possibly be the cause? I guess a lot of it is just speculation and perhaps bad timing but I'm not so sure it's just a coincidence.