Incentive Networks?
- Thread starter joevis
- Start date
Incentivized offers aren't dead. The number and variety of offers isn't as high as it was at the peak in summer 2007, but there are still a bunch of them. For the most part they're email/address submits, mobile campaigns and survey sites. There are very few incentive allowed rebills (there were tons in 07), and if you do see them, chances are the network is allowing incentives against the merchant's wishes.
I just don't understand. As an advertiser how are you supposed to get any good leads with this incentivized email submit, mobile campaign, and survey sites?
I work for a rebill and we haven't touched incentivized for a long time, even on straight sales we don't touch anymore, it's just a headache and it doesn't make sense anymore.
So what you're saying is that quality of work diminishes when a form of payment is introduced?
Interesting.
You need to start thinking outside the box to make incent work.
For example, early this month, I got an email newsletter from Winzip. They were offering a promotion that if you order flowers through their "partner" you get a free copy of winzip.
That is a win / win situation for the advertiser and the publisher.
Using creative methods, I have manged to consistently maintain incentivized traffic without complaints from the advertisers regarding quality.
For example, early this month, I got an email newsletter from Winzip. They were offering a promotion that if you order flowers through their "partner" you get a free copy of winzip.
That is a win / win situation for the advertiser and the publisher.
Using creative methods, I have manged to consistently maintain incentivized traffic without complaints from the advertisers regarding quality.
From my experience (not saying it's everybody here) - I believe you are one of the minorities of incentivized publishers that are doing legit methods of promotion. I've seen too many bad seeds out there to even take a chance on incentivized traffic anymore.
What I am saying is rebill or no rebill the chances that the the lead or sale is of any quality is very low. Adding a form of payment increases the chances of credit card fraud and legal action from the credit card holders.
Incentive traffic certainly isn't for all merchants, nor for all campaigns.
The merchants that do accept incentive traffic understand the pros and cons of that traffic and have figured out how to make it work for them. They've used things like lowered payouts, more complex lead logic, careful monitoring of subaffiliate quality, and/or limitations on the type of incentives that can be offered. Partnering with networks that are selective on the type of incentive affiliates allowed into the network also helps them keep the lowest quality incentive traffic out of the stream.
