My Facebook Experiment: Just created my first Ad. We will see how it goes

HarveyJ said:
Greyhat: You're feeling is also also amazingly wrong. Just because you suck at converting FB doesn't mean it's an ineffectual platform. It means you suck at marketing on FB.

Webetricky: Yeah, FB keyword targeting isn't Google. No one puts "buy cheap golf shoes" as a hobby or interest, and that's what you're targeting.
You could maybe try brand names, although I've found this is a really piss poor way of getting sales in the sports related niche I do.
I usually use pro events, and ifnd there's plenty of people in that. So for golf, you'd want something like "PGA Masters" as a peripheral keyword.
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Thanks man, +rep.

Writtenstyle, how many diff. ad copies do you submit at a time? I have been submitting 3-4 different ad copies, and then for each ad copy i submit a duplicate with diff. target. i.e.: adcopy1 aimed at females 18-24, adcopy1 aimed at females 25-34, adcopy1 aimed at males 18-24, etc., and then again for adcopy2, 3, etc.. This way you can very quickly see which ad / target is giving you a good ctr and pause the shitty ones...

One thing i don't understand ( and i have already searched for this..) is that some of my ad copies get very low impressions, when done with the method above, while others will get tons. It's like fb just isn't running them. I know adwords has an option to run ads with the best ctr more often but i couldn't find anything like this on fb. Are you having this issue at all?
 


UPDATE UPDATE UPDATE

At this point, I have a lot of respect for those of you having success at FB advertising.

I'm going to pause and regroup to see what to do next. I blew $130. I know that isnt much, but I havent made a single conversion.

We will see...
 
Very good posts here to get more in Facebook PPC. While Facebook is still new comparing to Google. You still not made single conversion but you need wait some time.
 
writtenstyle said:
UPDATE UPDATE UPDATE

At this point, I have a lot of respect for those of you having success at FB advertising.

I'm going to pause and regroup to see what to do next. I blew $130. I know that isnt much, but I havent made a single conversion.

We will see...
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Man it's because you aren't taking a lot of the advice given to you in this thread. You need to ditch clickbank. That mobile obama offer was a step in the right direction and you only blew 15 bucks on it so who knows if it had potential. Try the suggested niches like gaming, education, or uhhh DATING

dating on facebook was my first profitable campaign ever. and it wasn't very long ago. Some newbies are in the mind state that dating is dead and no one would sign up to a dating site because they wouldn't do so themselves. And if dating on facebook is too competitive for you, just jump on Plenty of Fish self serve platform. It should be easier
 
Partyhat said:
Man it's because you aren't taking a lot of the advice given to you in this thread. You need to ditch clickbank. That mobile obama offer was a step in the right direction and you only blew 15 bucks on it so who knows if it had potential. Try the suggested niches like gaming, education, or uhhh DATING

dating on facebook was my first profitable campaign ever. and it wasn't very long ago. Some newbies are in the mind state that dating is dead and no one would sign up to a dating site because they wouldn't do so themselves. And if dating on facebook is too competitive for you, just jump on Plenty of Fish self serve platform. It should be easier
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Pushing dating on Facebook is becoming much more difficult, tons of people are pushing it since rebills are dying, impressions are harder to come by, CPC's are up and conversions are down.
 
Partyhat said:
Man it's because you aren't taking a lot of the advice given to you in this thread. You need to ditch clickbank. That mobile obama offer was a step in the right direction and you only blew 15 bucks on it so who knows if it had potential. Try the suggested niches like gaming, education, or uhhh DATING

dating on facebook was my first profitable campaign ever. and it wasn't very long ago. Some newbies are in the mind state that dating is dead and no one would sign up to a dating site because they wouldn't do so themselves. And if dating on facebook is too competitive for you, just jump on Plenty of Fish self serve platform. It should be easier
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Thanks for the advice. I actually have given up on the CB stuff. I am currently taking all the advice and going with one of the offers mentioned in this thread. I am going to go live Monday, with 50 ads in the campaign.

With dating, are you targeting keywords?
 
Ahhh kids... let me give you some quick and dirty advice with that platform:

1. DO NOT direct link from FB to an offer that has a Credit Card involved. It won't work. Period
2. Start testing the campaign with CPC. Set budget 10 times higher than the payout and recommended bids. If the payout is $1.50, your budget is $15. No more.
3. When you find a good CTR ad, only THEN go to CPM. It's stupid to pay over $1 on clicks with CPM.
4. If you're doing dating, do only CPM. Otherwise it'll be very expensive. Everything else, stick to CPC model first. When you're a n00b, you have to control your CPC very carefully. With CPM you can't.
5. Start tests when you think your demo is going to be in front of the computer. If your ad is approved at 8 AM on Sunday and you start the test with your demo being college students, you're SOL. Control the start of a test yourself. And sit there to watch it closely. I've lost thousands because I wasn't in front of my screen during the initial tests.
 
Half of what you said is bullshit & not true for everyone out there.
narayan said:
Ahhh kids... let me give you some quick and dirty advice with that platform:

1. DO NOT direct link from FB to an offer that has a Credit Card involved. It won't work. Period
2. Start testing the campaign with CPC. Set budget 10 times higher than the payout and recommended bids. If the payout is $1.50, your budget is $15. No more.
3. When you find a good CTR ad, only THEN go to CPM. It's stupid to pay over $1 on clicks with CPM.
4. If you're doing dating, do only CPM. Otherwise it'll be very expensive. Everything else, stick to CPC model first. When you're a n00b, you have to control your CPC very carefully. With CPM you can't.
5. Start tests when you think your demo is going to be in front of the computer. If your ad is approved at 8 AM on Sunday and you start the test with your demo being college students, you're SOL. Control the start of a test yourself. And sit there to watch it closely. I've lost thousands because I wasn't in front of my screen during the initial tests.
Click to expand...
 
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