Question on Google QS Fluctuation

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Jardini

Jardini

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Dec 13, 2007
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Just out of curiosity, anyone know what might be causing the adwords QS fluctuation.

My QS have been jumping from Great with 0.05 min bid to ok 0.10 min bid to great 0.03 min bid now back to ok.

This jump happened within 3 days, no change in content, no change in keywords/bids, even CTR are about the same within those 3 days.

Does anyone know what might be causing the fluctuation? I just can't seem to find the cause and address the issue. Any help/hint would be appreciated.
 


Jardini said:
Just out of curiosity, anyone know what might be causing the adwords QS fluctuation.

My QS have been jumping from Great with 0.05 min bid to ok 0.10 min bid to great 0.03 min bid now back to ok.

This jump happened within 3 days, no change in content, no change in keywords/bids, even CTR are about the same within those 3 days.

Does anyone know what might be causing the fluctuation? I just can't seem to find the cause and address the issue. Any help/hint would be appreciated.
Click to expand...

This problem can cause CTR variation,because you are maybe somewhere between getting a Great or OK quality score and the Quality score depends on CTR.

What is your CTR?

Check if everything is ok with your landing page(you can check it in your campaign).
 
CTR has been the same during the days my QS jumping up and down (I am bidding way over the min bid)

As far as landing page, everything looks fine. I just can't seem to figure out what's really causing the QS jumping up and down.

Michael T. said:
This problem can cause CTR variation,because you are maybe somewhere between getting a Great or OK quality score and the Quality score depends on CTR.

What is your CTR?

Check if everything is ok with your landing page(you can check it in your campaign).
Click to expand...
 
Jardini said:
CTR has been the same during the days my QS jumping up and down (I am bidding way over the min bid)

As far as landing page, everything looks fine. I just can't seem to figure out what's really causing the QS jumping up and down.
Click to expand...
Did you maybe decreased your cpc?

If you didn't checked this go to your adwords account,click on your campaign name,adgroup name,click on the keywords section,drive your mouse over the magnifier just next to your keywords,see the little blue link "details and recommendations" click on it,activate the quality score section and check at the bottom "details of the quality score" if they found a problem with your landing page or keyword relevance.
 
Michael T. said:
Did you maybe decreased your cpc?

If you didn't checked this go to your adwords account,click on your campaign name,adgroup name,click on the keywords section,drive your mouse over the magnifier just next to your keywords,see the little blue link "details and recommendations" click on it,activate the quality score section and check at the bottom "details of the quality score" if they found a problem with your landing page or keyword relevance.
Click to expand...

No, did not decrease my CPC, none of the factor changed, everything stayed the same and yeah, I did check the lp/keyword relevance and saw nothing wrong with it. Just keep seeing QS jumping up/down in the past 4 days or so.

I guess I am not going to worry too much and just keep improving my LP and see what happens. I was just wondering if I am the only person experiencing this.

Webwonder said:
Google's just fucking with your head.
Click to expand...

Thanks for your 3 year old brain contribution, it is definitely constructive and helpful.
 
It's probably the CTR and relevancy of competing ads affecting your QS, or QS bot came back and crawled more of your site. Don't worry much about it, it's out of your control.
Your post made me think of this joke:
An Asian guy walks into the New York City currency exchange with 2000 yen and walks out with $72. Next week he walks in with 2000 yen and gets $66. He asks the lady why he gets less money this week than last week. The lady says "Fluctuations". The Asian guy storms out, and just before slamming the
door, turns around and says: "Fluc you Amelicans too!"
Click to expand...
 
machinecontrol said:
An Asian guy walks into the New York City currency exchange with 2000 yen and walks out with $72. Next week he walks in with 2000 yen and gets $66. He asks the lady why he gets less money this week than last week. The lady says "Fluctuations". The Asian guy storms out, and just before slamming the
door, turns around and says: "Fluc you Amelicans too!"
Click to expand...

Damn it, I am Asian.....
 
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