Large drop-off in Ringtones volume/epc?

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aim

aim

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Jan 15, 2007
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Anyone else noticing a large drop off in Ringtones the last week? If it were just a few fluke days I wouldn't mention anything, but last 7 days I've seen a heavy decline both in sheer volume as well as EPC.

I've asked around, and apparently this might be linked to the negative press surrounding ringtones as of late. Any other ideas? Anyone else experiencing this?
 


I think it's also got to do with a lot of people getting new phones as the prices tend to drop at the end of the 1stQ of each year...
And the new phones ALL play Mp3s as ringtones, and have wireless connectivity... So why would you pay for something you can just drag and drop to the phone from your iTunes folder?

That sorta logic.

If you're still doing mobile content, I really recommend finding something like "clip shows", those little 5minute episodic shows, like After World or Marx & Venus.
 
I've noticed a large drop within the last 4 days. What network you using? Because I was starting to think it was tracking issues and was going to contact my AM tommarow.
 
im having a big drop in epc, i thought it might be scrubbing or tracking problems.
I was doing well, but now im losing money
 
My wife just mentioned that this week is Spring break for schools across the country, not sure if that has anything to do with it or not...

@Harvey you're right, in the long term this will go away

I've tried a few different offers between Copeac, PrimaryAds and Firelead over the last 3-4 days - all seem to be consistent: lower EPC across the board.

Revenue has dropped like 300% for me, I'm really hoping this is just a glitch on the radar and things get back to normal.
 
I think you're wife is right. When in doubt, blame a holiday.

EVERYONE WATCH OUT FOR EASTER!!
 
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