Huge respect to webmasters on top of their Game

casteyn

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Apr 18, 2013
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Cape Town
I have been reading, experimenting, asking questions, all related to Seo, as I have been trying to go it alone to get my website to rank (lol). I have come to some conclusions about this area of online marketing, “Huge respect to the webmasters that are on top of their game”

1) It is incredibly more complex than you can imagine at first glance.
2) There is a mount Everest amount of ground to cover
3) Setting up the right resources, contacts, Virtual assistants, setting up an outstanding team, finding the right tools, learning how to use them, and, and, and……
4) Making contact and building relationships with webmasters that are exceptionally great at what they do.
5) I have also come to realize that as there are so many nuances, varied areas with so many different aspects to getting your website to rank, there is webmasters, marketers, citation builders, social media, link builders etc, etc… specialists in each respective field related to seo.
6) So even now after spending about 5 hours a day for a few months reading, trying, learning, I now understand why the cost to a successful seo campaign is so costly!

You are paying for knowledge, expertise and skill that is gained over time!

Now my dilemma is this, How would do I get an ecommerce site, with great potential, with a limited budget to rank, when my competitors have 10x’s the budgets I do?

Would there be light at the end of the Very long Tunnel for me?
I suppose as quoted by C carter, “How bad do you want it?” I will just have to put my head down and burn some more Midnight oil. Heeya, let me get on with it.

P.s – Since following all the great posts on Wf by some well respected webmasters and them sharing advice, it is an incredibly good motivator for us newbies, It gives us HOPE. Thanks Guys.
 


Now my dilemma is this, How would do I get an ecommerce site, with great potential, with a limited budget to rank, when my competitors have 10x’s the budgets I do?

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As you can see, SEO is definitely not free. Whether you contribute time or energy, the lost opportunity costs will always be there. In theory it sounds like the easy, lazy way to online marketing, but as Google continues to create higher barriers, therefore increasing your costs - you'll probably be better off with different traffic sources.

With a limited budget, you'll have to put in more of your own time to do things you would normally outsource.

Or just order Layered Links. I just got access to some of the ranking reports and will be posting it in the BST thread to show the power soon... :)
 
Layered Links along with Spamwow by Eliquid gets the job done for ecommerce sites rankings.
 
I have been reading, experimenting, asking questions, all related to Seo, as I have been trying to go it alone to get my website to rank (lol). I have come to some conclusions about this area of online marketing, “Huge respect to the webmasters that are on top of their game”

1) It is incredibly more complex than you can imagine at first glance.
2) There is a mount Everest amount of ground to cover
3) Setting up the right resources, contacts, Virtual assistants, setting up an outstanding team, finding the right tools, learning how to use them, and, and, and……
4) Making contact and building relationships with webmasters that are exceptionally great at what they do.
5) I have also come to realize that as there are so many nuances, varied areas with so many different aspects to getting your website to rank, there is webmasters, marketers, citation builders, social media, link builders etc, etc… specialists in each respective field related to seo.
6) So even now after spending about 5 hours a day for a few months reading, trying, learning, I now understand why the cost to a successful seo campaign is so costly!

You are paying for knowledge, expertise and skill that is gained over time!

Now my dilemma is this, How would do I get an ecommerce site, with great potential, with a limited budget to rank, when my competitors have 10x’s the budgets I do?

Would there be light at the end of the Very long Tunnel for me?
I suppose as quoted by C carter, “How bad do you want it?” I will just have to put my head down and burn some more Midnight oil. Heeya, let me get on with it.

SEO is definitely a great way to get ultra targeted traffic to your website, but it can also be a huge trap.

It's like building magnificent sandcastles while the tide is out. Eventually, the waves of arbitrary algo updates will come crashing in, destroying everything you built.

Definitely make SEO a weapon in your arsenal, but dude - I'm now learning there are SO many other ways of driving traffic to websites.

Why not learn how to produce quality YouTube commercials and rank them for lucrative keywords? YT's algos are still on some 2008 shit. It'll take 1/3 of the resources to drive traffic through YT than traditional SEO.

Why not look into small time media buying? buysellads.com might be a good place to start.

Why not create a list of every major forum within your niche and formulate a game plan for subtly marketing yourself within their ranks? You can probably outsource some of this as well.

Other questions you might consider asking yourself before going hard with SEO:
-Do you have Buyer Personas for the type of people most likely to buy your shit?
-What's your Unique Value Proposition?
-Once you establish WHO your customers are, where do they hang out online/offline and what channels (FB/Twitter/Forums/Pinterest/etc..) can you tap to reach them?
-Do you have a firm grasp on conversion optimization?

I'm not a baller by any means, and several of my projects have failed in the past because I didn't have a solid understanding of marketing and conversion optimization. I thought SEO was the magic ticket. I was wrong.

Don't repeat the same mistakes!
 
SEO is dead, click to buy this ebook for alternative methods (affiliate link ID has been removed)

 
OP your lack of a business plan and vision are the real problem here - not your lack of budget.

I have been reading, experimenting, asking questions, all related to SEO

Why? SEO is a single source of traffic and you're in e-commerce. This is equivalent to me opening a retail store with a sandwich board outside as my only source of advertising. SEO for long-term commercial websites is also very expensive to do correctly, and can be very, very costly if you do it incorrectly.

as I have been trying to go it alone to get my website to rank (lol). I have come to some conclusions about this area of online marketing, “Huge respect to the webmasters that are on top of their game”

Do you want to know what "webmasters" that are on top of their game do? They don't run websites - they own businesses and build brands. Do you think after Jeff Bezos hammered those 2x4's into the bottom of a door to make his desk that he sat down at it and started whining and bitching about SEO budgets? The real problem here is you, not SEO.

1) It is incredibly more complex than you can imagine at first glance.

Oh yeah, it's reeeeeal complex. This guy here was a 25 year old nobody a year ago and is now making $11k a month from a blog with zero linkbuilding: Award Winning Internet Marketing Blog - Matthew Woodward

Yeah, he's a "guru" or whatever but he has done jack shit in regards to SEO.

3) Setting up the right resources, contacts, Virtual assistants, setting up an outstanding team, finding the right tools, learning how to use them, and, and, and……

...and you're totally lost. Go and find some successful mentors in the e-commerce space and ask them how much they use any of that.

4) Making contact and building relationships with webmasters that are exceptionally great at what they do.

So far, this has been your best idea. LinkedIn is amazing for this and I try to have at least one call a week with a competitor or someone in a similar space from around the world. It's amazing what you can do and learn when you connect with your peers.

6) So even now after spending about 5 hours a day for a few months reading, trying, learning, I now understand why the cost to a successful seo campaign is so costly!

Well I suppose the upside is that at least you took some action and got some learning.

Now my dilemma is this, How would do I get an ecommerce site, with great potential, with a limited budget to rank, when my competitors have 10x’s the budgets I do?

I'll tell you exactly how you do it. First, you quit with this idiotic mentality that trying to game search engine algorithms is the correct way to build a business. Unless you're one of a few very elite spammers or "SEOs", this isn't going to work and even if it did, the success won't stick.

Say it with me: SELLING PRODUCTS IS MY GOAL. Not spending your time and money trying to rank #1 for some longtail keyword.

What you're learning (about SEO, etc.) and your business goals aren't aligned. Sift through some of the "read these books" threads here on WF and get yourself some books that will help you understand marketing, advertising, lead generation, sales conversions, attracting inbound visitors, etc.

I'm involved with the tech startup scene here in Vancouver and as a mentor with the CYBF. Here's a few questions I would ask you rapid fire as a potential mentee with "no notes allowed":

  • Do you have a business plan for your website/business?
  • What does your marketing plan look like?
  • How about social media - what channels are you using to build your brand?
  • Do you do any content marketing?
  • If you're in e-commerce that is targeted towards women, how effective are Pinterest boards?
  • What kind of paid advertising are you doing?
  • How are your Facebook and/or AdWords ads converting?
  • Are you doing any display ads?
  • How's your media outreach? What sort of coverage have you earned?
  • What are the best selling products on your website?
  • What is the conversion ratio for your top 10 products through your top 5 marketing sources? Can these be optimized?
  • How big is your email list? Are you sending regular newsletters and promotions?
  • What sort of incentives, giveaways, etc. are you doing? How are they marketed?
  • Are you contacting bloggers in your core demographic niches to offer guest post content for their blogs?
  • Are you getting anyone to review your products? If so, what kind of traffic and conversion rates are you seeing from this?

If you can't answer those questions you have no plan. PPPPP.

Would there be light at the end of the Very long Tunnel for me?

It's going to require you making some significant changes to your approach but unless your website is under penalty from your budget SEO attempts you should be able to right the ship. Merry Christmas and good luck.
 
1) It is incredibly more complex than you can imagine at first glance.
2) There is a mount Everest amount of ground to cover
3) Setting up the right resources, contacts, Virtual assistants, setting up an outstanding team, finding the right tools, learning how to use them, and, and, and……
4) Making contact and building relationships with webmasters that are exceptionally great at what they do.
5) I have also come to realize that as there are so many nuances, varied areas with so many different aspects to getting your website to rank, there is webmasters, marketers, citation builders, social media, link builders etc, etc… specialists in each respective field related to seo.
6) So even now after spending about 5 hours a day for a few months reading, trying, learning, I now understand why the cost to a successful seo campaign is so costly!

You are paying for knowledge, expertise and skill that is gained over time!


You start gaining a lot of ground when you figure out what advice to ignore... mostly, there's old advice, and stupid advice.

The first big step is figuring out how to filter those out.

You may eventually innovate, which comes from reverse engineering in my experience. I guess that's not really innovating, but it's as close as I get. Once good techniques are out in the wild, they are usually outdated or abused to the point of being useless.

And don't believe a fucking word said by people like Matt Cutts. Listen to people who are successful at what you want to do. If you want to be a company spokesperson making dumb people even dumber, disregard my jab at Cutts. If you want to get ahead of google, read their patents. Consider them politicians... don't listen to what they say... watch what they do, and respond as needed.
 
1) It is incredibly more complex than you can imagine at first glance.
2) There is a mount Everest amount of ground to cover
3) Setting up the right resources, contacts, Virtual assistants, setting up an outstanding team, finding the right tools, learning how to use them, and, and, and……
4) Making contact and building relationships with webmasters that are exceptionally great at what they do.
5) I have also come to realize that as there are so many nuances, varied areas with so many different aspects to getting your website to rank, there is webmasters, marketers, citation builders, social media, link builders etc, etc… specialists in each respective field related to seo.
6) So even now after spending about 5 hours a day for a few months reading, trying, learning, I now understand why the cost to a successful seo campaign is so costly!

It's really not that complex once you realize what you have to do verses what you want to do.

You can buy all the ebooks you want, read millions of blog posts, spend thousands in tools, etc. All of it's a waste of time. Nobody wants to get down to the core of things, the basics because it requires real hard work. Surprise, surprise, that's where the money is made.

At the end of the day you can build a brand starting off with an email, notepad, and some web hosting. The rest is all your time and labor put into it. (Makes sense 99% of people will fail, because they won't dedicate their time to their business.) Some tools can be time savers, but I think too many people just rush into shit thinking THESE will make them THE money. Doesn't work like that.

Networking is very important, having connections will get you places. Don't venture out alone and be a lonely sad cunt.

SEO is one in the same. It's universal.. The people that call themselves "social media pros" are full of shit. It's under one giant umbrella of marketing. Either you can do PR or you can't. Same goes with link building, either you can convince someone to post your links or you can't. (Sell yourself) SPAM is different in sense that new loopholes emerge and you have to scour and find them, but for the brand builders... Everything you could ever want to know is out there; the real discovery happens when you test things out for yourself.

Also yes, SEO is expensive. It's not all magic; you have to grease palms, make investments, and hustle to get what you want.