i think my problem is i have tried to create an authority site, this being my first site would it be more beneficial to rank a few EMD's? is it actually possible to make a decent income off a few EMD's?
That is not your problem.
Your problem is that you are trying to justify your lack of success so you
can tell your family and friends, "there's no way to earn online".
Then you can go back to your comfort zone, whatever that may be.
imo,
Bompa