Peter is right. There's no one way to ball.
Although, I will say that media buys offer the most scalability and least time required at scale. Facebook and standard PPC will suck more of your time away when you scale to a certain level compared to media buys and (above the board) email traffic.
But, there's several tools available that make it all manageable. It comes down to how you master the tools.
At the end of the day, it's up to you to pick one method. Once you make some money with it, replicate and scale that successful angle to the max. If you think you've gone as far as you can go, ask your affiliate manager how many leads the top guys are sending on the same offer.... then stick your tail between your legs, go back and get busier.
Although, I will say that media buys offer the most scalability and least time required at scale. Facebook and standard PPC will suck more of your time away when you scale to a certain level compared to media buys and (above the board) email traffic.
But, there's several tools available that make it all manageable. It comes down to how you master the tools.
At the end of the day, it's up to you to pick one method. Once you make some money with it, replicate and scale that successful angle to the max. If you think you've gone as far as you can go, ask your affiliate manager how many leads the top guys are sending on the same offer.... then stick your tail between your legs, go back and get busier.