My whole goal in IM is to have income streams that are passive and semi-passive, so I can travel whenever I want, and I can do whatever offline business I want with the IM income as a cushion. SEO is better for that, because if you're willing to invest a lot of time at the beginning, eventually you do achieve those income streams. And you can let those ones keep rockin while you build new ones. PPC requires a lot more monitoring, and it seems to me that you can never really build a longterm base with it because most campaigns run dry after a while.
I want to do more PPC at some point so I can make bigger money. But I want SEO as my base.
I want to do more PPC at some point so I can make bigger money. But I want SEO as my base.