Your own ads or the creatives provided?

C

canucksfan19

New member
Jun 20, 2009
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Kelowna, BC
Howdy,

Simple question...do you guys create your on ads, or use thier creatives? Ads as in banners, picture ads, or w.e. I am sure it matters on traffic, promotions, and so on, but in general...? Also any tips would be great, on how to create them? Photoshop?

Thanks,

Joel
 


A generic ad provided by the advertiser was not created for the LP I am using, or for the traffic sources I am advertising on. Making my own ad will almost certainly perform better than a generic, advertiser supplied ad since I created my ad specifically for the campaign I am running.
 
Advertiser-supplied creatives usually blow; unless otherwise can be effective for mailers. Def. get your own images.
 
the provided creatives have been tested for optimal conversions. usually there is a pretty wide selection, so just try them all until you find one that works. i usually just close my eyes try whichever one my finger lands on. with this method. i'll have soon tried them all. then i narrow it down from there.
 
I think what the above posters are saying is that if you use a LP, you never use the supplied creative to drive traffic to the LP. (except maybe as a fAd on the LP)

And you need to consider that most advertisers provide creatives that 'look great' for their brand etc.. but not necessarily promote high CTR

research generally shows that more Text and strong CTA in the text on the creative will give much higher engagement than a 'pretty billboard' which is what most advertisers supply.

you need to consider your ad has two objectives

1 - get their attention
2 - get them to click.

follow these two rules and fuck everything else.

chedda-gets-cheddar.jpg
 
the yep! revenue ad on wickedfire is a good example. yep! wouldn't run that banner anywhere else as they are appealing to wickedfire culture specifically. that is what you want to do ideally.

the supplied creative doesn't beg to get clicked on and make a quick conversion like an affiliate's ad. you are hungrier for a lead than the desk jockey that created the banner for the advertiser. that cat doesn't have as much to gain from making the ad as effective as possible. and yes, they are concerned with branding, while you just want tha chedda.
 
Virtual Banker said:
I think what the above posters are saying is that if you use a LP, you never use the supplied creative to drive traffic to the LP. (except maybe as a fAd on the LP)

And you need to consider that most advertisers provide creatives that 'look great' for their brand etc.. but not necessarily promote high CTR

research generally shows that more Text and strong CTA in the text on the creative will give much higher engagement than a 'pretty billboard' which is what most advertisers supply.

you need to consider your ad has two objectives

1 - get their attention
2 - get them to click.

follow these two rules and fuck everything else.
Click to expand...

Thanks man, that summed it up great.
 
guysmy said:
the yep! revenue ad on wickedfire is a good example. yep! wouldn't run that banner anywhere else as they are appealing to wickedfire culture specifically. that is what you want to do ideally.

the supplied creative doesn't beg to get clicked on and make a quick conversion like an affiliate's ad. you are hungrier for a lead than the desk jockey that created the banner for the advertiser. that cat doesn't have as much to gain from making the ad as effective as possible. and yes, they are concerned with branding, while you just want tha chedda.
Click to expand...

Tha chedda is right, makes total sense, we have dif. reasons for the ads, we got $ to make, they brand. Thanks boys...any more opinions out there?
 
1 - get their attention 2 - get them to click. follow these two rules and fuck everything else. [IMG said:
http://1.bp.blogspot.com/_m6BE08s5Fkc/SV_F4ORL_2I/AAAAAAAAAZE/cU4KBQkcJFE/s400/chedda-gets-cheddar.jpg[/IMG]
Click to expand...

Quick question...what are some good places for me to learn how to do this for different markets...or do you just use your brain? Any tips? Thanks boys!
 
depends on the traffic source.

some advertiser email creative can convert really well, and they are more touchy of email creaitve because on CAN SPAM, but at the same time...who the fuck still emails?
 
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