Ok so guilt finally got the best of me and i decided i had to write something at least (semi) useful here on WF, otherwise my entire contribution to date will be scanning the “shooting the shit” forum for the boobs icon.
One mistake i consistently see people make when targeting keywords for SEO purposes is not targeting specific “Buying keywords”. An example of this is the post here http://www.wickedfire.com/newbie-questions/60279-lemons884-journal-will-noob-succeed.html where Lemons884 is documenting his progress in the SEO world and how his sites are doing. Now i don’t want to criticise as hes doing more than most people as the majority of newbs overanalyze the whole thing and never actually get anything done. So far hes built a site about track and field events and dates when things are happening which on the face of it sounds good right? I mean he can probably sell sneakers and other running equipment to people while they browse right? Wrong, the majority of people who hit this site will be looking for information about track events and wont actually have making a purchase in mind. Does that mean he will never make any sales? No he will get some eventually but it will never reach the levels that he wants it too until he targets the right keywords. Instead of track and field events why not target the phrase “discount running shoes”, how many of the people who find you with that keyword have making a purchase in mind? Probably about 99%. If you want to make real money with SEO then a sale or purchase should be No1 driving force in both your mind and that of your vistors, everything else is secondary.
Ill give you another example, a friend of mine wanted to start a TV show review site. He was going to have listings of popular shows and reviews of each episode, then he would have affiliate ads for the TV show box set DVD beside it as people might want to buy. Sounds good on the face of it but its the same scenario as before. 90% of the people who hit his site will be looking for information assuming hes targeting keywords like “tv listings” or “southpark show review” then those people don’t have making a purchase in mind. Much better to rank for something like “region free sopranos box set”, everyone searching for that has a purchase in mind as it’s not information and you cant get it for free.
So there you have it a little information from my tiny brain, ill probably have another usefull post sometime next year
One mistake i consistently see people make when targeting keywords for SEO purposes is not targeting specific “Buying keywords”. An example of this is the post here http://www.wickedfire.com/newbie-questions/60279-lemons884-journal-will-noob-succeed.html where Lemons884 is documenting his progress in the SEO world and how his sites are doing. Now i don’t want to criticise as hes doing more than most people as the majority of newbs overanalyze the whole thing and never actually get anything done. So far hes built a site about track and field events and dates when things are happening which on the face of it sounds good right? I mean he can probably sell sneakers and other running equipment to people while they browse right? Wrong, the majority of people who hit this site will be looking for information about track events and wont actually have making a purchase in mind. Does that mean he will never make any sales? No he will get some eventually but it will never reach the levels that he wants it too until he targets the right keywords. Instead of track and field events why not target the phrase “discount running shoes”, how many of the people who find you with that keyword have making a purchase in mind? Probably about 99%. If you want to make real money with SEO then a sale or purchase should be No1 driving force in both your mind and that of your vistors, everything else is secondary.
Ill give you another example, a friend of mine wanted to start a TV show review site. He was going to have listings of popular shows and reviews of each episode, then he would have affiliate ads for the TV show box set DVD beside it as people might want to buy. Sounds good on the face of it but its the same scenario as before. 90% of the people who hit his site will be looking for information assuming hes targeting keywords like “tv listings” or “southpark show review” then those people don’t have making a purchase in mind. Much better to rank for something like “region free sopranos box set”, everyone searching for that has a purchase in mind as it’s not information and you cant get it for free.
So there you have it a little information from my tiny brain, ill probably have another usefull post sometime next year