YieldBuild - Anyony use em?

[Infinite Keith]

YieldBuild is supposedly a service that optimizes ad units on your pages by finding the best mix of ad networks, demographic data, layout and design.

a few years ago, TechChurch posted an article saying after using YieldBuild they saw, "improvements of 50% to over 100% in effective CPM rates".

Has anyone used them? I'd be interested in learning if you too have had improvements.

 

[Andrew Scherer]

Man I heard about this a while ago and wanted to test it out but never did. I guess now is better than never right? I'll try it out

 

[Bevo Ryan]

They are the same concept as Rubicon Project and Pubmatic. They take into account demographics and geographics of users and attempt to display more targetted ads. I am not sure how exactly they can say "earn 60% more money" etc, however I can imagine its better than just placing a single static banner on your website.

 

[Andrew Scherer]

Just installed it on one of my sites, this is going to be cool. It's effectively split testing colors for me right now.

 

[Infinite Keith]

Just installed it on one of my sites, this is going to be cool. It's effectively split testing colors for me right now.

Yea, I thought that was pretty cool too. I'd be very interested in learning how it goes for you.

 

[Andrew Scherer]

I think it's going to take a month or two to finish testing and produce the winning results.

From what I understand it's 100k impressions per site to hit the money spot but I heard this amount was significantly reduced with a recent update.

 

[jorarulit]

I'd use it - but it's requires too many impressions before it stops testing crazy ass colors

 

[iSynergy Media]

Well i have not tried them, but my friends says it is good

 

[Andrew Scherer]

The first few days for me performed lower than my old colors/fonts for the adsense ads. I kind of expected this because at first it was just shooting in the dark trying all kinds of combinations.

Today is the first day it's outperformed what I had set (been the same for at least a year) so I'm pretty stoked that it's training itself so quickly.

Outlook: Very nice.

 

[Sonny Forelli]

thanks for the feedback