Yahoo Network Media Buy - Exit Clause?

globefrog

New member
Feb 6, 2009
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Hi Guys,

Has anyone used a Yahoo network media buy before?

Anyway - my query is on what terms your exit clause was - 48hr, 72hr out etc? Im clear on even distribution with them just hard pinning them to an exit plan.

Any help appreciated.
 


Definitely start with a 24 hr out. Why would you ask for 72 straight out the gate?

72 is fine in most cases but always push the envelope. You don't ask, you don't get.

Just act like this is what you "typically" do.

Normal and customary. Normal and customary.