Xtendmedia vs CPA

[manolis]

Hey there, this is my first post and I think this is the best place I know to ask something about this...

So, I have a site where I have ads from xtendmedia and a banner I made for an offer from adscendmedia. The ads from xtend are usually the same as my own banner (win a macbook pro).

The thing is that I have given a better placement to my own banner but it has a lower CTR and also a lower conversion per click ratio, which accounts up WAY less conversions per impression than xtend's ad, basically for what's usually the same offer, with xtend paying a lot less though for every conversion.

I may be missing somethng obvious here, but I can't seem to find what's wrong...any insight from someone? :updown:

 

[juntao65]

It's late as fuck so I"m just paraphrasing what you said.

So you own a site where someone else is buying inventory for Xtend and placing a banner on your site and Xtend pays you $Xcpm.

You try running the same banner + offer combination which earns you $Ycpm

$X > $Y

You said it's a macbook pro, so I'm guessing it's an email submit. You're either running the wrong offer, getting shaved, or there's something happening on the backend that you don't see.