I am sure it depends on many different factors that only your accountant could really handle. Some of the questions I would have is this website the main focus of your business, meaning did you start the business because of the site? If not, how have you treated past purchases? If I remember right, you have to amortize things the same way for everything, you can't just pick and choose unless you make a structure change in your accounting practices.
Like I said, it really all depends on how you run your business and how you have treated past assets when you acquired them. Hope that made a little sense to you.