for you who have blogs for business.....if there is no breaking news with the business should i just not post? or should i try to come up with something daily? from your experinces with your blogs having new daily content the best way or just keeping it to very good weekly content better to keep people coming back?
Trevor,
This is something i'll talk to you about when we add the blog to the new site, but may as well share my thoughts here as well for everyone....
Your blog needs to be a way for you to be relevant for your target even when they are not buying a product from you. Your blog also needs to help establish your brand as an authority in your niche. And since we're positioning you as a Green innovator, your blog should be related to that.
But your blog should NOT be a way for you to talk about all your products all the time and why they are so good. People see through that and it will turn them off. You should be blogging about things like tips to make your lifestyle more green (and consequently save money). You can also blog about green news (like you are doing now), upcoming green events, etc.
Take time to write quality posts that offer some unique ideas about being green/saving money with green. start a conversation. And fight the urge to talk about your products at all costs! (maybe you can talk every now and then about how Hydrogen boost works and stuff, but don't get too technical, and don't write about specific products, and don't do it very often.)
Also, once the site is up we'll talk about other ways for you to get involved on the "green scene" with social media and other stuff. It's time to start getting involved, it will bring new people back to your brand. But we'll wait for the new site before we do that
