why is my CVR so low on facebook dating?

strictlyPPC

New member
Feb 11, 2010
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I don't get it. My AM is always telling me facebook dating is hot!!11!11one and everytime I throw up an ad copy I get shitty ass 5% CVR's. Does time of day really matter a lot on facebook? I usually run it in the afternoon and then I lose about $100 and move on.

anyone care to share? :? the ad copy is successful on other traffic sources but then it just bombs on facebook. zzz