Why do affliate marketers try so hard to collect email addresses?

workplay

workplay

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Nov 24, 2011
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Newbie here,

Only purpose I see for collecting email addresses from your site is for sending out newsletters and occasional product ads.

Am I missing something else here? Seems like a lot of people are putting a lot of effort to collect email address from people...
 


Create a throwaway email account and sign up to a bunch to see how they are being monetized.
 
workplay said:
Newbie here,

Only purpose I see for collecting email addresses from your site is for sending out newsletters and occasional product ads.

Am I missing something else here? Seems like a lot of people are putting a lot of effort to collect email address from people...
Click to expand...

either way you are gonna send the people to a product. might as well collect an email and hit them with more offers later. Its the least you should be doing and it helps you gain some ground in this industry especially if you don't do any SEO.
 
Well, Kind of along what was already said. Think about a landing page you own. If you only send visitors straight to your offer on your landing page without capturing something a little more permanent (like an email addy) you lose the opportunity to do more business with that customer. Well, the opportunity to do it without incurring another customer acquisition cost. This cost may be an adwords click-through or media buy, whatever. But you could have captured data about that customer and reached them again for free, which of course means you pay nothing to reach that customer again.

Email is one of the most under used marketing methods by new people and it's for the same reason you're asking. People just get in thinking linearly, get click, push offer, make bank.. It doesn't really work like that. And the sooner that is recognized, the sooner they will actually start to make noticeable money.
 
another thing to consider...

when you can really connect with your list, for reals, your conversion rates go waaaaaaaay up.
 
whoacreative said:
Well, Kind of along what was already said. Think about a landing page you own. If you only send visitors straight to your offer on your landing page without capturing something a little more permanent (like an email addy) you lose the opportunity to do more business with that customer. Well, the opportunity to do it without incurring another customer acquisition cost. This cost may be an adwords click-through or media buy, whatever. But you could have captured data about that customer and reached them again for free, which of course means you pay nothing to reach that customer again.

Email is one of the most under used marketing methods by new people and it's for the same reason you're asking. People just get in thinking linearly, get click, push offer, make bank.. It doesn't really work like that. And the sooner that is recognized, the sooner they will actually start to make noticeable money.
Click to expand...

Pretty much this.
 
workplay said:
Newbie here,

Only purpose I see for collecting email addresses from your site is for sending out newsletters and occasional product ads.

Am I missing something else here? Seems like a lot of people are putting a lot of effort to collect email address from people...
Click to expand...

You are kind of missing something, but not far off.

Suppose you are paying for your traffic at $1.00 per click. How many things can you possibly do to get the highest return possible?

If you have a visitor who just cost you $1.00 because they were just shopping around, looking for options, and you didn't collect their contact information. You succeeded at either:

1.) Paying $2.00 for this customer instead of $1.00 since they will have to search for your ad at a later date when they want to buy.
- or -
2.) Paying $1.00 to educate this customer, but if your ad campaign isn't running when they want to buy your product, they will be buying from someone else.

If you collected their email address and sent them a weekly newsletter, then when they were ready to buy, they wouldn't even have to look. You would be reminding them that they were looking into it before. Then they will act.

And of course, when the newer thing they were interested in comes out. You will be there to let them know you can provide it to them, and since they have done business with you before, they will trust you more than anyone else and the sale will be yours.

Collecting their contact information and keeping in touch opens an opportunity for long term income from your customers rather than short term or one time only purchases.

Look at it this way too, suppose you are *buying* an internet business. Which would you rather invest in?

1.) A nice domain and landing page ready for ppc/seo promotion.
- or -
2.) A nice domain and landing page, with a huge list of loyal customers who have already made repeat purchases.

Obviously, the safer investment is #2. So of course, when starting a new business, you should be building the business the same way.
 
Another Quote I heard somewhere. "A customer usually will say no 6 or 7 times before they say yes."

An e-mail subscribtion lets you keep asking them..
 
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