Can't help but wonder why all those HSN infomercials are aired live. They have so many marketing things down well and give me affiliate marketing ideas, but why the hell is it all live? We've all seen the mistakes they make in the middle of the infomercials, do they think this makes it more personal and actually increase conversions?
why are all those infomercials aired live?
- Thread starter kdr4t
- Start date
Actually it does increase conversions. The people that shop HSN are usually people that enjoy being part of a crowd or a trend (or at least think they are). They are sheeple. If they started recording them, then they may as well just be a late night infomercial like everyone else.
to create scarcity. It's compelling to the buyer when they have the countdown clock and the inventory numbers dropping fast.
And some of those items end up with thousands of backorders due to the rush.
A guy that was involved in a group I was part of had some sort of super-knife set he sold on there ONCE for $19.95 and he made several hundred thousand dollars.
The countdown/inventory numbers could be superimposed live though without having the video live (and therefore messy)...
I dunno, but they make more money than me, so they're probably right.
I dunno, but they make more money than me, so they're probably right.
They can change their programming on the fly based on inventory. Sometimes they will give a quick run down of products for the next hour and end up selling out of stuff before the presentation.
Also, they are on 24 hours a day with few interruptions, so unless they replayed stuff, they would already be filming constantly.
Also, they are on 24 hours a day with few interruptions, so unless they replayed stuff, they would already be filming constantly.
Yes. And doesn't it have some kind of fascination if something is live? I've caught myself a couple of times late at night zapping to one of those shitty quiz shows just to see what another "alive" person is doing right now. A lot of there most loyal customers are really lonely people.
[ame="http://www.youtube.com/watch?v=C7FBrmpaMAU"]YouTube- Broadcast Yourself.[/ame]
[ame="http://www.youtube.com/watch?v=QC70vdm4Al0"]YouTube- Broadcast Yourself.[/ame]
And this doesn't pose any legal problems?
Look at the rebill space - can no longer have scarcity shit like "only 83 bottles left!" unless there are actually only 83 bottles left.
For some of those hsn shows where they have quantities left they're likely completely compliant since they're live and are keeping live inventory.
Re-running your created ad would pose a problem beyond superimposing quantity and having a cheesy "only that number on your screen left! act now!"
HAHA the ladder one is epic. I laughed for like 5 mins watching that over and over