When contacting site owners for media buys, what should my title be?

[Always]

If I'm contacting a site owner with questions about buying ad space on the site, what should my title be? I don't want to say affiliate marketer, that sounds lame and unprofessional. However, I'm also not part of a company, so I can't say I'm a representative for Xyz LLC.

My email starts with "Hello, my name is John Doe and I'm a TITLE interested in purchasing ad space on your website, xyz.com."

Any ideas? Thanks.

 

[MaxSteve]

Media buyer

 

[mattaw]

Media buyer, or Media buyer for xxxx.com (or company name). You should have a legit front end site set up if you're going this route.

 

[tygoldberg]

VP of marketing anything other than owner/ceo/etc


also, act as IF..you are a rep from a llc

 

[productionhead]

Top Phag at Phag County

 

[Tony.]

Advertising Inquiry

 

[BluAffiliate]

AOR. Agency of Record.

 

[-joe-]

If contacting large sites, then you're a media buyer. If contacting small sites:

'Hi there, my name's X, and I was just browsing your website, and was wondering something. How much would you need per month to be convinced to swap out your adsense blocks for my own ads?

Let me know.
X.'

With small sites, it's probably better to appear small, if you call yourself a media buyer, they'll think you have deep pockets and start asking the world.

 

[BPortnoy]

Good tips on this thread. Media Buyer sounds right to me too.

Like Joe said, it really is about appearances. Look big to big sites and small to small sites, as a general rule.