What's your average daily ROI on a campaign?

What's your average daily ROI on a campaign?

  • I'm in the red.

    Votes: 6 8.1%

  • 0 to 5%

    Votes: 6 8.1%

  • 6 to 10%

    Votes: 1 1.4%

  • 11 to 20%

    Votes: 3 4.1%

  • 21 to 40%

    Votes: 12 16.2%

  • 41 to 60%

    Votes: 11 14.9%

  • 61 to 80%

    Votes: 6 8.1%

  • 81 to 100%

    Votes: 16 21.6%

  • 101 to 200%

    Votes: 8 10.8%

  • Over 200%

    Votes: 5 6.8%
  • Total voters
    74
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Mr. Websites

Mr. Websites

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Jun 25, 2006
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I'm certain everyone keeps track of their profiting and failed campaigns. Based on that, what is your average daily ROI on a campaign? If you're investing ____, how much return would you expect to get on average by the end of the night? As a side note, what would the minimum ROI have to be before you invest more time and money into a campaign? Participating in the poll won't disclose your username; so please be honest. :)
 


hmm interesting poll, I wanna see the results of this one, especially the question on how much ROI you need before you invest more time and money.
 
90% overall, anywhere from negative 50-100% on campaigns that I'm trying to establish to 300-400% on some better ones.
 
gopher, that's a terrific return! :bowdown: Anyone care to share what their minimum acceptable ROI would be though? For instance, if you ran a campaign and were getting $3 on $60 (just an example), would you invest more into the campaign in the hopes of maintaining that 5% return? Or have you noticed a tendency for your ROI to decline as you invest more? Would investing more ($1000 in the hopes of a $50 profit now) be the logical thing to do in this case, or would you just scrap the campaign altogether and put your money elsewhere?
 
Mr. Websites said:
gopher, that's a terrific return! :bowdown: Anyone care to share what their minimum acceptable ROI would be though? For instance, if you ran a campaign and were getting $3 on $60 (just an example), would you invest more into the campaign in the hopes of maintaining that 5% return? Or have you noticed a tendency for your ROI to decline as you invest more? Would investing more ($1000 in the hopes of a $50 profit now) be the logical thing to do in this case, or would you just scrap the campaign altogether and put your money elsewhere?
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I shoot for 100%, which works because I'm usually anywhere from 30% to 300%.

If I can't get at least a 30% ROI, it's time to scrap the campaign and move on. Not because a 30% profit margin isn't great (many fortune 500 companies would kill for that) but my money is better used in other places at that level.
 
aim said:
If I can't get at least a 30% ROI, it's time to scrap the campaign and move on. Not because a 30% profit margin isn't great (many fortune 500 companies would kill for that) but my money is better used in other places at that level.
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What is your criteria (how long or how much invested) before you let it go for less than that before pulling the plug?
 
50-100%.

Like Aim, it is not that a 30% ROI isnt great. heck, even a 10% ROI would be great depending on the volume. The reason I aim for at least 50% is

1) shifts - no ROI is going to be the same. Shaving, changes in conversion, competition, etc. will effect you over time. Most all campaigns will deteriorate in ROI as it is hard to keep out other marketers. a 50% ROI allows me a lot of room. at 10%, I have to constantly watch the traffic and it becomes incredibly time consuming.

2) Opportunity cost - I have two limiting factors in campaigns - Money and Time management. There are only so many campaigns I can actively watch and manage, and there is only so much I can invest without having to take on outside funds (loans, partners, etc). Yes, we could bring on campaign managers if the ROI and volume where strong enough (which we would consider doing for our own products), but it is not as attractive to do this with your standard affiliate campaigns.
 
LotsOfZeros said:
What is your criteria (how long or how much invested) before you let it go for less than that before pulling the plug?
Click to expand...

Here's non-answer: it depends.

I'd say after a week you can get real good idea of whether the campaign has a potential for profitability. It takes about a month+ to really have solid numbers... but after a week if you are severaly in the hole (-75% or more) it's probably wise to pause and reevaluate.

That said, within those 30 days you definitely need to be adjusting all the variables you can. Average CPC, landing page, etc, all can have an effect.
 
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aim said:
If I can't get at least a 30% ROI, it's time to scrap the campaign and move on. Not because a 30% profit margin isn't great (many fortune 500 companies would kill for that) but my money is better used in other places at that level.
Click to expand...

Right on the money aim... no pun intended. Why spend your advertising budget on a campaign with an ROI of 40% when you've got another with 150%? That is, of course, if there is click volume available. I've got a campaign that gives me an ROI of 185% consistently but theres absolutely no volume to grow. Its an easy profit of $50 per day but imagine if the volume was there.

As you grow, your ad budget grows, and your ability to have a large enough budget to expand to lower ROI campaigns grows along with it. I'm sure there are a few big dogs on these boards that will accept a 20 to 30% ROI ... but personal preference also comes into play.
 
Most big time PPC affiliates see around 20-30% margins, and are more than happy with that. It's pretty much impossible to get 100% returns on large scale campaigns.
 
Earlier on I had much higher margins. But as I began to expand, they went lower. Not because I got worse, but rather because I expanded the campaigns to use keywords and sources that have a lower ROI than the main ones. Profit is profit, and I'm not going to turn down extra profit simply because it's not quite as extraordinary as what my main keywords produced.
 
it all depends on the amount of volume you do.
If you can spend a few thousand per day and get a 20% margin thats pretty good.
But on smaller campaigns i try to get 100% return.
 
chrisr said:
2) Opportunity cost - I have two limiting factors in campaigns - Money and Time management. There are only so many campaigns I can actively watch and manage, and there is only so much I can invest without having to take on outside funds (loans, partners, etc). Yes, we could bring on campaign managers if the ROI and volume where strong enough (which we would consider doing for our own products), but it is not as attractive to do this with your standard affiliate campaigns.
Click to expand...
Right on with opportunity cost. Definitely the best thing I learned from Economics.
 
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