What's the point of scraping content and building for landing pages?

[Fewleftstanding]

(Noob SEO question)

When you create a landing page for a product, what is the point of doing all the SEO methods that are often discussed in other threads (scraping content, building backlinks, etc?) Is this just to get ranked high for your keywords in the search engines, to get organic traffic to your offer?

Thanks guys :thumbsup:

 

[kaveman]

Mod please move to Newb section

 

[Jay]

Yes, SEO is ultimately to rank for keywords. If you don't care about the search engines, then just make your site look pretty/easy for the visitor.