What's a decent CTR?

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spoonitnow

spoonitnow

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Feb 25, 2007
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Hi. I'm new.

I'm experimenting with a pure arbi site, and I'm split-testing templates to improve CTR. I have a limited amount of time each day to devote to this, so I'm wondering at what point is a CTR considered "good enough" so that it would be okay to leave the template alone to work on other things.

Sorry if this is a totally retarded newbie question, but I didn't find it when I looked for it on the forums or searching, sooooo feel free to flame away if this is the case.
 


Anything that gets you atleast a 1.5:1 ROI in my opinion. So if your earning atleast 50% more than your spending, then its worth it to me.

And if your not using adwords or spending any money to promote it, then I would say ATLEAST 10% CTR in order to keep it up, anything above 30% is rare to me.
 
This might be a totally retarded question but I want to make sure I'm on the same page as everyone else. If you say an ROI of 1.5:1, you mean 50%? Like invest $10, get $5 profit ($15 total return)?
 
if you are using the same template for multiple arbi sites, then a decent return doesn't mean a good CTR. you can have a bad template pull in a good return when you stumble upon a good niche. likewise your bad template might give you a 50% return on that good niche.

especially if you are an arbi newbie, then there is going to be room for template testing to improve your CTR. i think you should run a template for a few days depending on your volume, then plop in a new one. just make sure you track down basics somewhere. ie) date range, #impressions, #clicks, profit
 
jened said:
if you are using the same template for multiple arbi sites, then a decent return doesn't mean a good CTR. you can have a bad template pull in a good return when you stumble upon a good niche. likewise your bad template might give you a 50% return on that good niche.
Click to expand...

Yes, I've quickly learned this. :)

Thanks everyone for the replies!
 
CTR is a moving target.

ROI is an even faster moving target.

The fact is dont manage CTR to an ROI.

If you have an average position of 2 with a 10% CTR you are probably leaving something on the table.

If your average position is 6 and you are getting 2% you are proabably kicking ass.

+/- 5% depending on indutry.

Would you like to have a 500% ROI on $50 a day in spend or 25% on $100,000 per day? Total profit is what I care about.

if you are earning 20% or more per day and dont have capital, let me introduce you to some investors I worked with when I ran a hedgefund.

Manage to total profit. CTR is part of that due to position and other factors, but cash is the real metric.
 
Using a basic template with one or two 336x280 ad blocks on top of your content and you should easily get a CTR range between 30%-80%.
 
My best niche averages 85%, I have a few others around 80%. This is constantly over months too.
 
DomainRealty said:
So you are saying, that without violating Google's TOS, that you are able to get 80% or more of your visitors to click your advertisements? Technically speaking, that is possible, but not plausible.
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I don't use ANY types of "click incentives" (pictures, arrows pointing toward ads) it's not necessary to reach a high CTR %.

Just use a very basic template with 1 or 2 336x280 ad blocks on top.
 
When I started this thread I thought like a 30-40% CTR would be awesome to get, but after playing around with some different templates and split-testing and whatnot, I'm starting to think that I'm doing something horribly wrong if I don't get at least 50-60% in most cases.

I realize CTR is only one factor in profit, but in my limited time working with this, it seems like it's fairly easy to improve on with split-testing, and I can't really think of a good reason not to do it.
 
I'm getting 2% CTR on one of my sites. I don't really mind it since I don't want the ads to be too obtrusive, I just hate the low payout(ok it's not in a high paying keyword), but is there any way to force higher paying ads?
 
Well guys doesn't it point down to the type of traffic received at the site?
 
DomainRealty said:
80% CTR? Not a chance, buddy.
Click to expand...

i've had 90% for over 2 days but it was using the google link unit along with standard text unit and it paid less but was still impressive to see. i've since retired that template but am tempted to pull it out and try it again sometime for fun.
 
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