What would Broad Match Return for this?

[blacktastic]

Black and Decker BDL300S BULLSEYE 360-Degree Auto Laser Level Let's say that is my only keyword - Would broad match require all of those terms in some order or would my ad get shown for variations thereof (e.g. black and decker bullseye 360 level)

Yeah, I know I could test this, but I'm going to sleep while I still can. Babies are unpredicable...

 

[jared]

I believe at least all of those keywords but in any order

 

[m0rtal]

That keyword probably wouldn't return much.

Read up on matching: https://adwords.google.com/support/bin/answer.py?answer=6136&topic=11568
https://adwords.google.com/support/bin/answer.py?answer=6100&topic=10975

Think it would be unlikely for Adwords to cut out half the words in your phrase. If you're looking to catch some of the shorter long tails bid on something like:

bdl300s
bdl300s bullseye
black & decker bdl300s
black and decker bdl300s

In this scenario I would probably test out some general "black and decker laser level" keywords as well.