What to do while your campaign is running?

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ItsYoBuddy

ItsYoBuddy

Rise And Grind!
Apr 6, 2008
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So I always hear a lot of people saying they are improving their campaign everyday, always tweaking it. Most of them most likely have more then one campaign running. But I was wondering what I should be doing while my campaign is running? I am testing landing pages, headers, colors to see which one is fitting best. I am adding and deleting ads to get the best one possible. I am adding/deleting/pausing keywords and creating new adgroups to test to new words out. I was split testing offers, but I found the best possible one so I got a landing page that looks similar to the offer now. Does that pretty much sums it up or should I be adding something in there to be doing while my campaign running?


Also, I know it depends on the niche, but I noticed the last 3 saturdays I've been getting a decrease in clicks/impressions with my campaign. Is this the same for anyone else on saturdays? I don't lose anything, which is awesome.
 


ItsYoBuddy said:
Also, I know it depends on the niche, but I noticed the last 3 saturdays I've been getting a decrease in clicks/impressions with my campaign. Is this the same for anyone else on saturdays? I don't lose anything, which is awesome.
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You lose nothing, does that mean you have less clicks but the same amount convertions? Something to work on then?
 
Taraqil said:
You lose nothing, does that mean you have less clicks but the same amount convertions? Something to work on then?
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Yeah, I always get less clicks, more conversions. Not the same amount of conversions. For any other day of the week, around 3:00PM I'll have 25-35 leads(I know its small :(), but for today I'll have around 15-20 leads.

barman said:
duh refresh your stats
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Oh shit, didn't even think about that. Done.
 
It's the weekend man, a lot of people tend to pause their campaigns during the week and only run them during the weekends. They also beleive their campaigns convert better during the weekend.
 
rileypool said:
It's the weekend man, a lot of people tend to pause their campaigns during the week and only run them during the weekends. They also beleive their campaigns convert better during the weekend.
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Yeah I was just wondering how it worked for everyone else. It's not much profit, but it's something. I'll have to see how it works after more weeks of testing.
 
trigatch4 said:
Make another campaign.
Less people are on the computers during the weekend. Less Traffic in general.
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Yeah I should, but I was going to try and get this profitable more then just a little few dollars before moving onto a different campaign. Thinking about just ending this one and try something else.
 
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