I've just started experimenting - don't really care about profitability at this point - just looking for potential.
...Like Garrett said list building seems to be a good idea.
A few tips for anyone interested in mobile advertising with list building (so you don't lose a shit load of money).
1) Get an Aweber account. Establish somewhat of a relationship with a rep there by talking on the phone with them for 15 minutes. Asking dumb ass questions and flattering them, etc.
Put your big ballin' egos away.
You'll need to call on them later when you're spam rates hit high and they want/do shut off your account. I've had friends lose hundred of thousands of hot opt-in's worth millions because they never took the time to at least have a "contact" there.
By having a "contact" there you'll avoid or be able to reverse this. Even with my occasional 5% spam rate.
Note: contact me for my rep and I'll walk to your house/cardboard box under the bridge and slap you for wanting hand outs like i'm the fucking guberment over here.
2) Double opt-in is for peasants. With mobile 50+% won't confirm their subscription. Meaning you just lost 50% of your hot leads.
When making your campaign in Aweber the double opt-in will be on by default. Turn it OFF. Because of this though some people will spam your message quick and if it goes over 1% for a few messages in a row Aweber will come a knocking. Thus why you have a "rep".
3) Your "confirmation page"
needs to be an offer. This is the single biggest mistake people make. Most won't read your little e-mails. So getting the consumer, while they're all pumped and opt-ed in, to see a relevant offer right away is critical to say the very least.
4) The vast majority won't EVER look at the free video (video works best) or e-book you give them in return for opting in. It's not about
what you give them. It's about
how you give it to them.
Perceived value is fucking everything. Thus why people constantly pay 2k for these guru products that aren't worth the time to watch/read them usually.
I won't get into opening sales copy or anything like that but get cashvertising and follow the
sixth point to learn about perceived value and general GOOD copywriting.
5) Once you have enough data you'll see a trend. We, as humans, get bored quickly. We're always looking for the new "hot" thing. A quick fix. You'll, for the first week, get a good open rate and then it'll drop off with your older subscribers as they get bored or realize you just sold 'em some berries that made them lose more money than pounds.
Push, push, push during the first 2-3 weeks. It's the old 80/20 rule. 80% of your profits while pushing iffy offers will come during this time period.
6) Swipe all Frank Kern e-mails you can. Come hate when you can send out a few e-mails and make 5 million. Till then learn from the best when it comes to being perceived as "cool" even with the bulging gut and hair that looks like my golden retrievers.
You can't opt-in anymore to his list. Maybe I'll make a mediafire link where you can download my favorite 25 e-mails from him.
USE HIS E-MAILS AS TEMPLATES.
I've had, recently, e-mails that have made me huge amounts of money in niches as far away from the MMO market as you can possibly get.
I took his title word for word. Took his body
concept. And literally changed the links and inserted a little niche wording and took out references to the MMO niche and such.
7) Keep your e-mails short. Good rule of thumb is for anything under a 20 dollar payout your e-mail shouldn't go below the fold while reading in gmail, yahoo mail, etc.
Anything between $40-80 it should be roughly double the fold area with links above the fold.
Anything over an 80 dollar payout you'll need a storyline with links at the END only. Pre-sell 101.