What is Broad keyword?



A broad keyword is a type of keyword search that returns more results than other types of searches because it includes words with similar meanings or multiple versions of the same word. For example, a broad keyword might look like “best electric bike” instead of “good quality electric bicycle 2020”. The downside to using broad keywords is that because their scope is so wide-ranging, they may sometimes include irrelevant content in their search results as well.
 
In the context of search engine optimization (SEO) and online advertising, a broad keyword is a keyword or phrase that is relatively unspecific and can be interpreted in multiple ways. Broad keywords typically consist of one or a few words and can encompass a wide range of topics or search queries.

For example, "shoes" is a broad keyword that could refer to any type of footwear, from sneakers to dress shoes to sandals. Similarly, "travel" is a broad keyword that could refer to any type of trip, from international vacations to weekend getaways to business travel.

Using broad keywords in your SEO or advertising strategy can help you reach a wide audience, but it can also result in a lower click-through rate and lower conversion rate if the keyword is not specific enough to the user's intent. Therefore, it is often recommended to use a combination of broad, phrase, and exact match keywords to optimize your search campaigns.
 
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