What is an Adserver?

[Wong Shun Leung]

I'm starting to use Sitescout for some media buying campaigns, and I saw in the help section: "request demo of our adserver for advertisers".

Now I thought since Sitescout's RTB platform serves ads, it was an adserver.

I'm a bit confused as to what an adserver is. Please help?

 

[JoseArmando]

Same thing basicslly as rtb sitescout just that you can place your tags on your own buys and negotiate your own terms with publishers

 

[Wong Shun Leung]

Thanks.

So it's like, if I wanted to go direct instead, I would install an adserver on my server to serve the ads, instead of sitescout or other self serve platform, creating my own management platform to serve ads direct.

 

[jimbanks]

An adserver allows you to choose yourself what banners you want to show, you can optimise based on performance, run different ads for different demographics.

The Sitescout Adserver is a minimum $500 per month and has a sliding scale on pricing based on the number of impressions you serve up.

As you mentioned the word "starting" I would master some other things before worrying too much about having a dedicated ad server.

Normally, an ad server should come when you need adops people to help run your campaigns.