I didn't quite understand your question, but I guess you are asking how you could find ways to promote your products online. If that's the case, then I would say that you have to try out different approaches at once to find the one that works the best in your specific case. You definitely should do an extent promotion on different social media and other digital platforms as this would allow you to reach a much wider audience and attract more traffic to your site. Also, if you have the chance to do it, the good idea would be to invest in some paid ads as that's the quickest way to achieve desired goals.