Wario Land Shake it - Marketing done right

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Seeing this, it also cost them a lot, A LOT of money.
I am not even talking development here, but buying the rights to fuxor with another company's page costs you.

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Good Golly! I was watching the little man in the game - then I noticed the rest of the page. WOW! Now I have something cool to show the kiddies in the house. Thank You Nacho!:D
 
@Ultimate.

Well, I was working as a contractor for a German search engine that, back then had about 1.6 million pageviews a day. The German telecom bought the rights to a full page "interstitial" ad (an ad that covers the whole HP and you have to click it away).
That went for about a million.

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