Using Fico Scores to Target Ads at Consumers

[Wotoliam]

Forgive Aaron's spelling mistakes and grammar. It's an interesting article.

In one of the more absurd public privacy invasions online, Google has announced they are going to use FICO scores to help advertisers target ads at consumers in different credit buckets.

I wonder if at some point in time if AdWords advertisers selling the scammy government grand & biz-op offers will get to use this data to target poor people with low credit scores. It only makes sense that Google would spin this positively stating that it is good for brand advertisers to find credit-worthy customers, which is the story that was marketed in the above linked piece...

Full article here: Google Uses FICO Credit Scores for AdWords Ad Targeting | SEO Book.com

 

[jbartinla]

yahoo is doing this too for display