using facebook groups

[Chianti]

I don't use facebook personally, and haven't really delved into it's uses for business either.

If I create a group to compliment a website and product, can I get access to the demographics of the members of the group? Eg. age ranges, gender, location, etc, through the backend API?

If not, I guess groups are used as:
· a 'focus group' that you can use for customer research
· an alternative to running a 3rd party forum on the site itself
· an alternative to collecting email addresses
· an alternative to tweeting updates and offers
· and it can build buying confidence if it has many (fake) users

Anything I'm missing, or is that pretty much it?

 

[AustinP]

Groups have fewer features with site implementation. You are better off getting a like page. Plus you can moderate the shit that comes out of your fan's mouths.

 

[Chianti]

Thanks for the advise. Pages are probably the way to go.

I still can't find the answer anywhere - is it possible to tap into the demographic data from the profiles of the people who 'like' the page or join the group? For example, if I wanted to find out what proportion of the 'likes' came from women?

Thanks.

 

[AcidReflux]

You can get a fan page. You can also create an event and invite your whole friends list and also have your friends invite theirs as well. You could realistically have a ridiculous amount of people that at least can see the event with the site for free.

 

[WiredHappy]

I've got a FB group page, but it's been about as useful as I am trying to figure out all this technical crap. :stonedsmilie: I'll have to try a like page too. My problem is there are certain banners and links I want to post on my group that I can't and it's stopping me from really growing it and sending a lot of invites.