People have been intentionally mislead to believe that anarchy means without rules, when the actual definition is without rulers.
The true rulers who control much of mass media obviously wouldn't want to lose their position, so they've twisted the idea of anarchy into chaos, no rules, etc.
If you think about it we see the opposite, with rulers, you can't have rules. They make the rules, bribe politicians, they are politicians, and because people in power corrupt, you really don't have rules.
On the micro level, people engage in the idea of anarchy every day in their relationships and the decisions they make. But they've been conditioned into believing at the macro level, the world is turned upside down, the laws of physics don't apply anymore, 2+2=5, and humans can't exist without other humans ruling over them. You wanna talk about awesome marketers? Shit...